Half of American Travelers Say They’ll Take the COVID-19 Vaccine as Soon as Possible, While Others Will Wait to See If It Is Effective
Vaccine News and Rising COVID-19 Infection Rates Having Minor Impact on Long- and Short-Term Travel Intentions and Perceptions of How Safe It Is to Travel
MMGY Global has released the latest findings of its Travel Intentions Pulse Survey (TIPS) and Travel Safety Barometer, with data answering questions about how Americans feel about travel amid news of effective vaccines and COVID-19 cases rising sharply in the U.S. Among the 1,200 American leisure and business travelers surveyed in November for TIPS Wave XI, the most important consideration for making future travel plans is the availability of a vaccine that is proven to be clinically effective.
Impact of Vaccine News
Fifty percent of respondents would get the vaccine as soon as it's available to them; 40% would wait at least a few months to see if it is effective; and 9% would not get the vaccine.
People are becoming more concerned about how family and friends will judge their decisions to travel, with 31% of respondents saying the opinions of family and friends are an important consideration affecting future travel plans (an increase from 25% in October).
The percentage of respondents likely to take a domestic leisure trip during the next six months remained steady month over month at 41%.
There was a slight increase in respondents likely to take an international flight during the next six months, rising from 21% in Wave X to 25% in Wave XI.
The percentage of respondents likely to take a domestic business trip during the next six months increased to 38% from 34% in Wave X.
One in 5 (21%) business travelers is likely to attend a conference or convention, up from 17% in October. One in 4 (24%) is likely to attend an off-site business meeting, up from 22% in October.
Thirty-nine percent of respondents say they are likely to stay in a hotel/resort in the next six months, while 32% say they are likely to stay in a vacation home/rental in that time frame. These responses have changed very little since July.
The percentage of respondents likely to take a river cruise increased from 17% to 21%, surpassing their likelihood of taking an ocean cruise.
Between October and November the number of respondents likely to take an ocean cruise in the next six months remained steady at 20%.
The percentage of respondents likely to travel by personal car during the next six months rose to 67% following a two-month decline. However, this number has significantly decreased from the summer, when it peaked at 75%.
Travel by car remains the most likely form of transportation for respondents. One in 5 travelers (20%) is willing to drive more than 500 miles (each way) for a leisure trip.
Dining & Entertainment
With ski season just starting across the nation, 23% of respondents said they are likely to participate in snow sports (skiing, snowboarding, etc.) in the next six months.
Thirty-nine percent of respondents said they are likely to visit a bar or restaurant in the next six months.
There is little anticipation of going to an indoor or outdoor sporting event, concert or festival, with around a quarter of respondents saying it's likely they would participate in such an event in the next six months.
The MMGY Global Travel Safety Barometer measures American travelers' perceptions of the safety of specific travel behaviors on a scale of 0 (extremely unsafe) to 100 (extremely safe). In all seven key areas it measures (domestic travel, international travel, lodging, cruising, transportation, dining & entertainment, and business travel) barometer scores remained level or even increased slightly from the previous month. This is an interesting development considering that COVID-19 infection rates in the U.S. have escalated to their highest levels since the start of the pandemic.
MMGY Travel Intelligence's Travel Intentions Pulse Survey is conducted monthly among 1,200 U.S. residents who have taken an overnight trip for either business or leisure in the past 12 months. Wave XI of the survey was conducted Nov. 15-20, 2020, and Wave X was conducted Oct. 19-28, 2020. The full report is available here on www.mmgyintel.com.
MMGY Global's Travel Safety Barometer is culled monthly from the Travel Intentions Pulse Survey, providing a comprehensive picture about how safe Americans think it is to travel. The full report is available here on www.mmgyintel.com. For additional research and insights related to COVID-19, visit MMGY Global's COVID-19 resource page:www.mmgyglobal.com/covid-19/.
About MMGY Global
With more than 38 years of experience, MMGY Global is the world's leading integrated global marketing firm specializing in the travel, hospitality and entertainment industries. With eight operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world's premier travel and tourism brands. As a company dedicated to the global travel industry, MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit https://www.mmgyglobal.com/.