Industry Update
Press Release18 December 2020

Accor Travel Report: The Future Of Travel In 2021 And Beyond – From Resilience To Recovery

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In an ever-changing environment, how can the hospitality industry transform, adapt and build for the future of travel? A deep understanding of motivations and behaviors is crucial to predicting how consumers and corporations will view lifestyle pursuits and experiences in the years to come.

In this first edition of the Accor Travel Report series, we will reflect on insights from consumer research studies conducted to shed light on themes and near-term trends that have emerged since the onset of the COVID-19 pandemic. The research was conducted by Accor's Consumer & Market Insight team, exploring the attitudes and behaviors of leisure and
business travelers globally, as well as those of meeting and event (M&E) professionals. The findings reveal a candid glimpse into consumer mindsets at the end of one of the industry's most challenging years in modern history.

About Accor

Accor is a world leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 300,000 team members worldwide. Over 65 million members benefit from the company's comprehensive loyalty program ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 - Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit or follow Accor on Twitter, Facebook, LinkedIn and Instagram.

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