Industry Update
Press Release 5 February 2021

Accor Shares Preview Of 2021 Openings, Renovations and Programs In North America

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Toronto, CA - Accor, the global leader in Augmented Hospitality is continuing its commitment to expand its footprint and influence in North America with a range of exciting 2021 openings, renovations and campaigns that will be sure to entice travelers near and far. A major highlight for this year will be the highly anticipated opening of Fairmont Century Plaza, an iconic property originally designed by famed architect Minoru Yamasaki. A number of renovation projects are also scheduled to be completed in 2021, including Fairmont Olympic Hotel in Seattle, Fairmont Chateau Whistler and Fairmont San José.


Read on to explore more 2021 news from Accor:

Hotel Openings

Accor's global pipeline encompasses more than 208,000 rooms across 1,192 hotels (as of Q3 2020). Here is a look at major 2021 openings in North America.

Fairmont Century Plaza (Spring 2021) - Century City's iconic hotel will emerge as a fully reimagined landmark for the city of Los Angeles. After a highly anticipated $2.5 billion redevelopment of famed architect Minoru Yamasaki's mid-century modern hotel, Fairmont Century Plaza has been completely reimagined by Yabu Pushelberg to include 351 guest rooms and 49 suites, all with private balconies. The destination will offer four restaurant and bar concepts: Lumière helmed by award-winning Executive Chef Jason Franey, The Bar at Century Plaza, Café Vignette and Pool Bar, all of which pay homage to the hotel's storied past while looking forward to a reimagined future as the place to see and be seen in Los Angeles. Fairmont Spa Century Plaza is set to be a 14,000 square-foot showpiece, with state-of-the-art facilities, experiential showers, sanarium, Himalayan salt room, aromatherapy steam room, and hammam.

SLS Cancun Hotel & Residences (February 10, 2021) - The 6th SLS hotel and first SLS in Mexico, SLS Cancun Hotel & Residences is set to make its grand debut with 45 suites and 130 residential units in Cancun, Quintana Roo, Mexico. Designed by award-winning architect and designer, Piero Lissoni, SLS Cancun Hotel & Residences will encompass a vibrant private beach club and poolside scene, a luxurious spa, and internationally acclaimed dining at Leynia. The destination will also feature a private Marina and 18-hole Tom Weiskopf-designed golf course.

SLS Harbour Beach Residences (Q2 2021) - Neighboring SLS Cancun Hotel & Residences, this luxury, beachfront residential tower is also designed by Piero Lissoni and offers 121 one- to four-bedroom residences with private elevator access and floor-to-ceiling views of the marina and the Caribbean Sea. Homeowners are given access to a range of luxurious amenities including the marina, 18-hole golf course, children's playroom, theater room and fitness center and spa.

Novotel Mexico City Toreo (Spring 2021) - Accor will be welcoming its third Novotel in Mexico, following Novotel Monterrey Valle and Novotel Mexico City Santa Fe. The Mexico City hotel is located in Naucalpan de Juarez neighborhood, offering 168 rooms and Heliana, a gastronomic restaurant showcasing Mediterranean flavors.

Novotel Insurgentes WTC - Mexico City (late 2021) - The fourth Novotel to make its debut in Mexico, Novotel Insurgentes WTC will be adjacent to one of the most important business centers nationwide, the World Trade Center, which before COVID-19 received approximately four million visitors each year and where more than a thousand national and international events are held. The property will boast 106 innovatively designed rooms. In addition, the hotel will have a new concept of open kitchen restaurants.

Hotel Renovations

Here's a look at the biggest and brightest renovation projects set to be unveiled in 2021.

Fairmont Olympic, Seattle (2021) - With its priceless downtown location, rich character and history, impressive conference spaces, inventive food & beverage and legendary service, Fairmont Olympic is Seattle's iconic hotel. This storied 96-year-old landmark is evolving for a new era as it is currently undergoing a grand-scale renovation. The completed project will showcase a fully transformed lobby experience for guests and locals, a new culinary flagship and modern classic bar. The renovation extends to all key event spaces, setting the perfect stage for momentous celebrations. Spanish design studio Lázaro Rosa-Violán (LRV) created the vision and interior design for The Olympic Hotel which celebrates its storied grandeur yet featuring a lush new vision of Seattle luxury.

Fairmont Chateau Whistler* (January 2021) - After an extensive eight month, $14.2 Million renovation and expansion, Fairmont Gold boasts the ultimate 'next level' experience for the discerning traveler. Designed by Hirsch Bedner Associates in San Francisco, the renovations include a dramatically expanded 3,300 square foot Gold Floor Lounge and an extended collection of 96 elegant guest rooms and Suites. In addition to the extravagant culinary offerings carefully curated by Executive Chef Isabel Chung, the lounge boasts an innovative beverage program that showcases two signature cocktails - a Gold Lounge Martini and an exclusive barrel-aged French Canadian Old Fashioned. Local Whistler distiller, Montis, has also crafted a unique chocolate blend liquor specially for the Fairmont Gold Lounge.

Fairmont Washington D.C. (January 2021) - The 413-room luxury hotel located adjacent to historic Georgetown, recently completed a $2-million renovation and rejuvenation of its 30,000 square feet of meeting and event space. Inspiration for the design was the hotel's botanically-filled courtyard. A secret garden theme was woven into the spaces, an unexpected escape that is engaging and relaxing for all seasons.

Fairmont San Jose (Spring 2021) - Located in the hub of technological innovation, Fairmont San Jose will lift the curtain on an impressive $10 million dollar renovation project this spring, which includes upgrades to the iconic lobby space and the launch of a new lounge bar and dining experience aptly named Arca. Further paying tribute to the city's Spanish roots, the name Arca is an iteration of the Spanish word arco meaning arches--a nod to the architectural design by Rockwell.

Wellness News

In late 2020, Accor launched comprehensive, in-room restorative wellness programming at select North and Central America properties through an exclusive partnership with wellness technology company Three Sages. The partnership gives Fairmont, Sofitel and Swissôtel guests the opportunity to unwind and reset through complimentary yoga, stretching, breath-work, mindfulness and sleep practices, all available on the in-room entertainment system, from the comfort of their hotel room. Focusing on restorative content, the initiative highlights mindful movement to make guests feel less stressed, more relaxed and at ease while traveling. Each video connects guests to nature, taking guests on a journey through spectacular outdoor backdrops from some of the most awe-inspiring locations, such as parks in Ojai California to isolated locations in Joshua Tree National Park.

Weddings & Elopements

In the time of COVID-19, smaller, more intimate weddings are on the rise and here to stay. Here's a look at select nuptial offers for micro-weddings, elopements and minimonies.

Fairmont Sonoma Mission Inn & Spa's "We Still Do" wedding package includes an intimate ceremony on the hotel's picturesque Creekside Lawn for up to 10 guests and the option to come back in 2021 and receive $1,000 off your reception site fee. The offer, which starts at $3,700, also includes a professional wedding coordinator to assist in planning, officiant, guitar or harp for the ceremony, personal flowers for the wedding couple, sparkling wine sabering, sparkling wine toast, toasting glasses for the wedding couple to keep, exclusive access to photo locations throughout the resort and a take-away wedding cake.

Fairmont Copley Plaza invites couples who dream of a luxurious ballroom wedding to book a Minimony Package, which starts at $1,500 for up to 10 guests and includes a ballroom rental, a floral arch and gold chivari chairs, complimentary WiFi to stream-in friends & family at home, a champagne toast and mini-tiered wedding cake following the nuptials, and discounted room rates the couple and guests. Plus, a celebratory return stay in 2022 on the date of the couple's one-year anniversary.

Fairmont Olympic, Seattle's social address for events, galas and weddings for nearly a century, offers micro-wedding and minimony experiences starting at $1,500 in one of their elegant ballrooms or penthouse suite. The offer includes room rental, sparkling wine toast, one hour exclusive access to take photos throughout the legendary hotel and dedicated hotel representative. Additionally, the amount spent on this package can be credited toward a future wedding package to celebrate with all of your loved ones.

Retail News

Fairmont Hotels & Resorts' new gift bundles feature five different gift categories. The Fairmont Signature Sleep Experience turns your home into a dream come true with hotel favorites including The Fairmont Signature Bed, Duvet (all season), Fairmont Linens (Sheet Set, Duvet Cover, Pillow Sham), Pillows, Towel Set and Le Labo Rose 31 Travel Kit ($4,200.) Fairmont's Baby Linen Set is the ultimate in comfort for any little one with a sleep set as soft as your baby's skin ($150, available in US only.) The Fairmont Robe Bundle includes two Fairmont white Gold Floor Robes and two pairs of Fairmont Slippers ($295.) The Le Labo Experience includes shampoo, conditioner, body lotion, shower gel, massage oil, bar soap, hand wash, and hand lotion in Rose 31, Fairmont's Signature Scent ($355.) Indulge in head to toe comfort with the Towel Bundle and receive 2 bath towels, 2 hand towels, and 2 washcloths to elevate your at-home bath routine ($98.)

ALLSAFE by Accor

Accor introduced intensified hygiene & prevention measures to ensure the safety of all guests. The ALLSAFE label verified by Clifton represents new elevated cleanliness protocols and standards and provides assurance that these standards have been met in Accor hotels.

*Due to COVID-19 travel restrictions, this hotel is not currently open to international travelers.

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About Accor

Accor is a world leading hospitality group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and mora than 260,000 team members worldwide. 68 million members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless– a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

Hadley Sullivan
Sr. Manager – Public Relations & Communications - Accor North & Central America
Phone: +1 646 203 8299
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