Industry Update
Press Release 8 March 2021

Accor Says ‘It’s All Good’ To Travel

Accor Launches Major Tourism Marketing Campaign To Give Guests The Confidence To Travel Again

share this article
1 min

Accor, the largest hotel operator in Australia and New Zealand, continues to invest in the resurgence of domestic travel and is instilling confidence in travellers with its latest campaign - 'It's All Good' [transl. It's how we say peace of mind in Australia and New Zealand].


The campaign, which launches in Australia and New Zealand today, acknowledges that travel has been a cause of headache and heartbreak over the past year and seeks to reassure travellers 'It's All Good' to travel near or far with Accor's flexible cancellation policies and enhanced ALLSAFE hygiene and cleanliness standards.

Accor Pacific Chief Executive Officer, Simon McGrath, said: "Australians and Kiwis are ready to travel but, after the uncertainty of border closures, many people are understandably hesitant to commit. The ability to amend bookings with ease is a necessity for today's travellers. Providing flexible options is critical. With this campaign, we hope to give travellers the confidence they need to go on the holidays they've been dreaming of and to reunite with families and friends."

Accor's 'It's All Good' campaign runs from now until 31 May 2021 and includes the following campaign elements:

  • Paid media, including Broadcaster Video on Demand (BVOD) television and digital advertising, social media and video content.
  • A tactical promotion of Accor's flexible rates across the Pacific, with rates starting from as low as $105* per night in Australia and $81* per night in New Zealand.
  • A loyalty offer giving members of ALL - Accor Live Limitless 2x Status Nights and Status points, plus 2x Reward points when booking on the eligible rates.

​From luxury to economy, Accor has more than 340 properties across Australia and more than 30 properties across New Zealand, including international brands such as SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis budget.

Accor is passionate about reigniting domestic travel. This week, the hotel operator is also giving away five all-inclusive ultimate Australian holidays, with total value of over $25,000, in a national competition on Australia's #1 breakfast show, Sunrise.

*Subject to terms, conditions and hotel availability. Valid for sale until 31 May, 2021. Valid for bookings made at participating hotels in Australia and New Zealand, for stays up to 13 months from the booking date. See website for full terms and conditions.

About Accor

Accor is a world leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 300,000 team members worldwide. Over 65 million members benefit from the company's comprehensive loyalty program ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 - Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit or follow Accor on Twitter and Facebook.

Naomi Hammond
Communications Manager - Pacific
Phone: +61(0) 434 738 380
Send email
Latest News