Premier Inn

Premier Inn hotels are renowned for the comfort of their beds, but did you know you can buy the bed and pillows to have at home? One TikTok user @charconnor discovered the comfort of the pillows for herself and shared her purchase as part of TikTok viral trend #TikTokmademebuyit and soon had thousands of others watching along.

The viral video quickly garnered thousands of views, and is currently at 92 thousand views, and as a result the brand saw a big uplift in sales for its pillows. It also saw other TikTok users creating similar videos sharing their love of the Premier Inn pillows.

Following the video Premier Inn has seen a 65% uplift in sales of its pillows, and in the weeks since the video has sold over 6000 PAIRS of pillows, with a 400% increase on sales compared to this time last year.

Sarah Simpson, who heads up sleep product development at Premier Inn said: "We understand how important getting a great night's sleep is- whether you are at home or in one of our hotels. And with many of us missing weekends away it is great to see so many people investing in the quality of their sleep. Our pillows are the perfect way to enjoy a little bit of Premier Inn at home.

"March is Bed Month so why not treat yourself to hotel quality sleep with a pair of Premier Inn pillows. Pillows are available in either soft or firm and include a quilted pillow protector and can be purchased for £25 a pair (including delivery) and are available to buy direct at

About Whitbread PLC 

Whitbread PLC is the owner of Premier Inn and restaurant brands including Beefeater, Brewers Fayre, Table Table, Bar + Block, Whitbread Inns and Cookhouse + Pub.

From booking to bed, Premier Inn is here to help its guests rest easy. Whether it's a choice of 80,000 rooms across 800+ hotels, beds guests won't want to leave, tasty food, flexible rates or friendly team members who genuinely care, these are just some of the reasons Premier Inn is one of the most-loved hotels in the UK and beyond.

Outside of the UK, Whitbread's expansion plans are focused on Germany. It opened its first hotel in Frankfurt in 2016 and has an open and committed pipeline of 73 hotels and over 13,500 rooms in H1 FY22.

Whitbread is committed to being a force for good in the communities in which it operates. It's sustainability programme, "Force for Good' is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.

Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE.