Industry Update
Supplier News12 April 2021

Oracle Hospitality Announces an Exclusive Limited-Time Integration Promotion for Nor1 Products

Automation Just Got More Affordable

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Nor1, Oracle

The Oracle Hospitality OPERA Exchange Interface Two Way ("OXI") is now available at no cost exclusively for hotels currently using OPERA PMS and are also first-time purchasers of Oracle's Nor1 eXpress Upgrade or Oracle's Nor1 CheckIn Merchandising ("Nor1 Products") who purchase such Nor1 Products by May 31, 2021. As part of this exclusive promotion, Oracle will waive the OXI license and support fees. Installation fees for OXI are not included in this promotion.

With fewer staff members multitasking across departments, automation has become an invaluable resource for hotels. When it comes to relevant and targeted upsell offers, automation is critical for capturing as much upsell demand as possible without burdensome staff overhead.

But full automation of upsell demand generation, demand capture, and demand fulfillment require integration, which is not easily justified in a downturn. Nor1 and Oracle Hospitality are here to help.

With Nor1's suite of upsell products helping your hotel generate and capture upsell demand, and the power of OPERA PMS to fulfill that demand when your guests check in, your hotel's ability to generate revenue and provide an outstanding guest experience just got a lot easier and much more affordable.

Why Now?

Nor1's extensive database of anonymized buyer behavior show guest demand for paid upgrades was higher in January 2021 than in January 2020:

  • 11% higher click-through-rate on upsell calls-to-action on IBE and in email
  • 18% higher rate of guest request for paid upsell offers
  • 17% higher price per night of those requested upsell offers

It's time to use automation to capture this guest demand for upsells at your hotel, giving guests the stay they want while generating much needed revenue with little operational impact.

The Power of Artificial Intelligence Across the Guest Journey

Oracle's Nor1 upsell solutions reach the guest across their travel journey, from the booking engine to check-in, by placing upsell calls-to-action on the booking engine, on pre-arrival emails, on last-minute emails, and at check-in. Guests have the option of when to interact based on their travel needs and preferences, so hotels are better able to capture demand at every point in that journey.

Oracle's Nor1 upsell product suite is powered by PRIME, a data-driven pricing and merchandising engine. Much more than a recommendation engine, PRIME accurately identifies in real-time what products and pricing to show a particular guest with an automated approach built on machine learning. PRIME can better predict guests' willingness to pay for upgrades beyond the amount already paid for confirmed reservations.

It's time for your hotel to use automation to capture and fulfill upsell demand. Contact us at RE:Nor1%20Blog%20Post%20-%20OXI%20%20Promotion" target="_blank" rel="noopener">[email protected], or fill in this form, and we'll get back to you as soon as possible.

Terms & Conditions: Offer available for Oracle Hospitality OPERA Exchange Interface Two-Way Cloud Service – Interface or Oracle Hospitality OPERA Exchange Interface Two-Way – Interface Perpetual, which is determined by the customer's Oracle Hospitality OPERA deployment model, and is limited to use with Oracle's Nor1 Products only. This promotional offer is valid from February 22, 2021 through May 31, 2021, midnight Pacific Time subject to availability. This offer cannot be combined with any other offer or applied to a prior order, and is subject to change at any time. To take advantage of this offer, customers must purchase the Oracle Nor1 Products for the first time during the promotional period. The order for Oracle Hospitality OPERA Exchange Interface Two-Way is subject to standard Oracle terms and conditions and can be placed with Oracle directly, or through an Oracle authorized resale partner, where applicable.

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Related Products

CheckIn Merchandising

The hotel industry's only fully automated front desk upsell solution, CheckIn Merchandising™ creates dynamic and intelligent upsell offers for potentially every hotel guest, regardless of booking channel or the availability of contact data.

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eStandby Upgrade

eStandby Upgrade is an unconfirmed upsell solution your hotel can use to engage guest during pre-arrival, on the booking engine, via email, or via app, to present guests with relevant offers.   Now you can monetize premium inventory and services that may otherwise go unused and undervalued, and to relieve oversold situations across their portfolio of brands.

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eXpress Upgrade

eXpress Upgrade is a confirmed upsell solution that uses real-time two-way integration into the PMS or CRS to allow guests to review and commit to upsell offers close to arrival.  eXpress offers can be viewed via email, via text, or via app, so you can engage your guests however they like.

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About Nor1, Inc.

On November 18, 2020, Oracle announced that it has entered into an agreement to acquire Nor1. The acquisition extends Oracle Hospitality's OPERA Cloud Suite by adding Nor1's Merchandising platform that enables hotels to provide personalized offers throughout the guest journey using AI & machine learning, thereby improving guest engagement, and driving incremental revenue and improved loyalty for hotels.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts. Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™,  and CheckIn Merchandising™,to recommend the most relevant upgrade to the right guest at the right time for the most optimal price. For more information, please visit www.nor1.com, or contact us at [email protected].

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