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Accor transforms the guest experience - Opens 1st hotel in Northern Europe offering a 100% digital experience

The 1st hotel in Northern Europe offering a 100% digital experience will open its doors. A big step forward for Accor, whose ambition is to offer a contactless guest journey throughout its network, with the use of the best of technology.

Accor

Accor recently announced the deployment of "Accor Key ", a solution providing customers access to their rooms without a physical key, in all of its properties. The objective: simplify our guests' stays using digital technology, while maintaining the human touch which is the greatest strength of our hotels. With the health crisis, this transformation also makes it possible to respond to the new challenges of social distancing. To this end, many hotels are gradually equipping themselves with the latest technologies around the world... This digitalization of the customer journey will become the standard for Accor hotels in the months and years to come.

" We know that guests increasingly seek contact-light travel and hotel experience that is easy to use, and we want to ensure they can do just that.", said Carla Milovanov, SVP Customer Technology Services, Accor. "Technology is part of our daily lives and is now fully part of our hotel experience – and with this important step, we give our guests the opportunity to adapt their hotel stay according to their preferences. "

The ibis Styles London Gloucester Road - the Group's first pilot hotel to be equipped with a 100% digital ecosystem – will reopen its doors after the lifting of health restrictions in the United Kingdom in May. The hotel will be the 1st Accor property in Northern Europe to offer a fully digital experience with contactless solutions at every stage of a guest's stay. It will also be the first Accor hotel in the world to combine all of the following technologies: online check-in, secure payment with Pay By Link, the use of "Accor Key" to access the rooms and other areas of the hotel, digital catering services with Click Pay Collect technology, contact of hotel teams with guests via WhatsApp throughout the stay ...

A fast, simple and secure experience: it is the promise of the ibis Styles London Gloucester Road for its reopening.

Accor
Hotel GroupManagement CompanyFranchise OrganizationBrand Owner

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore.

ibis Styles
Brand by Accor

The stylishly designed hotels where the little extras don’t cost extra! A non-standardised economy and design brand aimed at all those who are looking for “the best of the best”, ibis Styles offers an all-inclusive package, with room rates including breakfast and internet access. Situated in the heart of cities and in other major centres of activity, each establishment has its own distinct personality and reflects a colourful, bright and...