Industry Update
Press Release27 May 2021

Best Western Heats Up The Return Of Travel With New Summer Promotion

Best Western Rewards® members receive up to $100 in gift cards

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Best Western International

Phoenix, Arizona Best Western® Hotels & Resorts cares about making summer travel rewarding for its guests, announcing today the latest “See You Soon” promotion from its award-winning Best Western Rewards (BWR®) program. With this offer, BWR members can earn up to $100 in Best Western Travel Cards® (gift cards) during their summer travels – one $20 gift card is awarded for each night they stay at a Best Western-branded hotel now through September 6, 2021 with a limit of five gift cards.

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“With the world gradually reopening and travel demand on the rise, Best Western is excited to reward its valued guests as they plan their long-awaited summer vacations,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer of Best Western Hotels & Resorts. “We care about helping our guests rediscover the power of travel and reconnect with their loved ones, and our latest ‘See You Soon’ promotion shows guests that when they’re ready to travel again, we’ll be here to welcome them with superior savings and a superior guest experience.”

Another way Best Western Hotels & Resorts is showing travelers they care about providing valuable rewards is through the program’s 50 percent reduction to its Elite Status eligibility requirements. With this change, travelers can earn Elite Status with just five nights, three stays or 5,000 points. Additionally, the reduction in thresholds applies to each BWR Elite Status tier – making it easier than ever for guests to climb the loyalty ladder.

Also inspired by the brand’s caring spirit, Best Western Hotels & Resorts was the first in the industry to extend loyalty status to its BWR members whose travel plans have been greatly impacted by travel restrictions and cancellations resulting from the COVID-19 pandemic. Additionally, the company launched an industry-leading cleaning program, We Care CleanSM, which delivers an enhanced commitment to keeping guests safe and healthy when staying at Best Western-branded hotels across North America.

Best Western Hotels & Resorts has transformed into a vibrant hospitality company with 18 distinct brand offerings across every market segment from economy to luxury. In recent years, the company has revitalized its properties across North America as owners invested a staggering $2 billion in property improvements and renovations. Best Western’s commitment to innovation and improvement has enabled the company to achieve record RevPAR Index, unrivaled industry recognition and unprecedented guest satisfaction.

For more information on BWR or to sign up, please visit bestwesternrewards.com. Visit travelcard.bestwestern.com for complete Best Western Travel Card terms and conditions.

About BWH Hotel Group®

BWH Hotel Group is a leading, global hospitality network comprised of three hotel companies, including WorldHotels™ Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®. The global network boasts approximately 4,700 hotels in over 100 countries and territories worldwide*. With 18 brands across every chain scale segment, from economy to luxury, BWH Hotel Group suits the needs of developers and guests in every market.

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