Pandemic Forces Hoteliers To Drive Revenue in Unique Ways
Takeout Cocktails, Guest Rooms as Office Space Among Ancillary Revenue Methods
NASHVILLE, Tenn. - Hoteliers were put in a unique position in 2020 at the onset of the COVID-19 pandemic when travel stopped and room revenue slowed to a trickle.
During the "How To Find Alternative Sources of Revenue in Your Hotel" panel at the Hotel Data Conference, hotel executives discussed the creative ways they were able to generate ancillary revenue when room demand was low, and how some of those revenue streams may be here to stay.
Steve Palmer, founder and chief vision officer for Indigo Road Hospitality Group — a Charleston, South Carolina-based restaurant and independent hotel company — said as the world opened back up, people sought safe outdoor spaces, and hotels with rooftop bars and restaurants excelled. He added that should affect hotel development going forward.
