Waldorf Astoria Hotels and Conrad Hotels & Resorts Partner With Frette for Enhanced In-Room Experiences
Leading Luxury Lifestyle Brand Debuts Top-of Bed Linen Across Distinctive Global Portfolio
MCLEAN, Va. - Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, two of Hilton’s (NYSE: HLT) luxury brands, announced today a partnership with Frette, supplier of the finest linens and decorative accessories, to debut a new luxurious top-of bed linen program across both brand portfolios.
“The launch of this new partnership is an exciting moment for our luxury brand portfolio and represents our commitment to offering guests exclusive and exceptional experiences and amenities,” said Dino Michael, senior vice president and global category head, Hilton luxury brands. “The Frette brand aligns perfectly with our Hilton luxury brands and allows us an opportunity to give guests more of what they are looking for across our Waldorf Astoria and Conrad properties, to create authentic moments and keep guests inspired.”
With this new partnership with Frette, Waldorf Astoria will feature top-of bed 100% cotton sateen 400 thread count linens in crisp white with a sleek line of piping as well as Waldorf Astoria’s logo meticulously woven on the front pillowcases, while Conrad will feature top-of bed 100% cotton sateen 300 thread count linens in crisp white with a single line of sleek white piping.
Waldorf Astoria Hotels & Resorts is Hilton’s luxury brand of iconic hotels committed to personal service and culinary excellence in landmark locations around the world. Each property delivers unforgettable experiences and guests can expect True Waldorf Service from the moment they book their stay to the moment they check out, and this Frette partnership further delivers that. Conrad Hotels & Resorts creates a seamless connection between contemporary design, leading innovation, and curated art to inspire the entrepreneurial spirit of the globally connected traveler. The new Frette top-of bed linen will be a part of the expansive growth of both brands and will be found in each brand’s new locations including Dana Point, Las Vegas, Tulum as well as Sardinia in 2022, and the Seychelles in 2023, to name a few.
For 160 years, Frette has brought comfort to homes of the world with masterfully crafted linens and decorative home accessories of unparalleled quality. From its bases in Monza and Milan, Frette uses the finest fibers and collaborates with the most skilled Italian artisans to craft products that embody luxury, comfort, and creativity. Historically, Frette linens have been featured everywhere from the altar of St. Peter's Basilica to the dining car of the Orient Express, and more than 500 European royal families have slept beneath its sheets.
“As with any memorable hotel experience, a restful and comfortable night’s sleep is essential,” said Filippo Arnaboldi, CEO of Frette. “Through our partnership with Hilton, we set out to design two linen collections that meet the needs of today’s modern traveler while honoring the high quality and artisanal craftsmanship for which Frette has been known for decades. We are excited to welcome guests of Waldorf Astoria and Conrad properties with the ultimate sleep environment of luxury and comfort.”
For more information about Hilton, please visit newsroom.hilton.com.
About Frette
For 160 years, Frette has brought comfort to homes of the world with masterfully crafted linens and decorative home accessories of unparalleled quality. From its bases in Monza and Milan, Frette uses the finest natural fibres and collaborates with the most skilled Italian artisans to craft products that embody luxury, comfort and creativity. Known for chic, original designs and inimitable finish and feel, Frette linens can be found in the world’s most illustrious hotels as well as in the most discerning private homes, yachts and aircrafts. Historically, Frette linens have been featured everywhere from the altar of St. Peter’s Basilica to the dining car of the Orient Express, and more than 500 European royal families have slept beneath its sheets. Today, Frette can be discovered at celebrated retailers and more than 1,500 luxury hotels around the world. With a heritage defined by craftsmanship and an outlook rooted in innovation, Frette will continue to outfit the world’s most exceptional spaces for generations to come. Learn more at Frette.com and connect with Frette on Instagram, Facebook, LinkedIn and YouTube.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World's Best Workplaces list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2021, in addition to opening more than one hotel a day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 128 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
