Industry Update
Supplier News14 September 2021

OTA Insight Showcases How Predictive Market Intelligence and Advanced Rate Strategies are Key to Hotel Recovery at HITEC 2021

Leading provider of data intelligence solutions set to provide attendees with latest insight into how hotels can anticipate fluctuating demand and ensure maximum profitability.

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OTA Insight.

London, Denver & Singapore - OTA Insight, the cloud-based data intelligence platform for the hospitality industry, is honored to announce its participation as an official exhibitor at the upcoming HITEC Dallas tradeshow, taking place September 27-30. Exhibiting its range of advanced market intelligence solutions at booth #1805, OTA Insight will significantly provide attendees with expert guidance over how they can leverage the latest technologies to accurately predict upcoming demand as well as ensure the maintaining of a competitive and profitable business.

New to HITEC this year is OTA Insight’s showcasing of Market Insight, hospitality’s first ever predictive market intelligence platform. A powerful analytical solution, Market Insight eliminates the uncertainty that comes with historical performance analysis by instead providing real-time metrics into future market demand projections. Aggregating data from a range of top funnel sources, including OTAs, GDSs, airlines and meta review sites, Market Insight serves as the industry’s key to determining guest intent and monitoring progress of the industry’s recovery by city and region. Market Insight even comes equipped with intuitive heat maps and alert capabilities to guarantee that hoteliers can instantly identify any new market opportunities before the time window to effectively respond is missed.

“Now more than ever, the hospitality industry needs forward-looking data tools that can provide hoteliers with the crucial insight they need to successfully steer their business according to how market conditions continue to evolve,” said Gino Engels, co-founder and CEO at OTA Insight. “One thing that the pandemic has taught us is that it is insufficient to rely on historical trends, especially when dealing with new and previously unanticipated circumstances. We are therefore honored to demonstrate to this year’s HITEC attendees that there is a better, more accurate alternative to determining how they should adjust their business strategies in a way that always results in enhanced revenue opportunities, and no matter how conditions within the industry may ultimately unfold.”

In addition to Market Insight, OTA Insight will also be providing attendees with demonstrations of Rate Insight, the industry’s most advanced platform for identifying the pricing strategies of competitors. With Rate Insight, hoteliers can gain a fully comprehensive, real-time analysis of a competitor’s rates, ranking, reputation and OTB occupancy in granular detail. Using such metrics, properties can compare and contrast the long-term discounting strategies of competitors with their own, providing for always accurate benchmarking abilities that maximize success in attracting higher booking volumes.

To further educate attendees on how they can adopt the most optimal rate strategies for their business, OTA Insight is also set to provide booth visitors with its recently published rate strategy evolution report. Focusing on the North American market, this report details the evolution of the usage of non-refundable and semi-flex rates by hoteliers from the beginning of the pandemic to present day.

Other OTA Insight solutions to be demonstrated at HITEC Dallas further include Revenue Insight, the industry’s leading platform for unlocking the true revenue-earning potentials of a hotel’s PMS data. Attendees can also learn details on Parity Insight, an end-to-end for hotel groups and chains that can instantly discover and resolve any parity issues across a portfolio.

To schedule a demo with OTA Insight during HITEC exhibition hours at booth #1805, please contact Adam Swart by emailing [email protected].

For further details on the full range of data intelligence solutions by OTA Insight, please visit

Related Products

Market Insight

Harness real-time market intelligence Market Insight captures hotel booking intent in real time to uncover new revenue opportunities. With millions of data points and cutting-edge technology, Market Insight delivers location-specific, segmented demand insights.

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Rate Insight

Make smarter pricing decisions Rate Insight provides real-time rate intelligence information on your competitors" complete pricing strategy. Featuring granular insights on competitors" rates, ranking, reputation, and OTB occupancy, Rate Insight empowers hotel partners with relevant datasets.

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HITEC Dallas 2021

Kay Bailey Hutchison Convention Center Dallas — Dallas, TX United States
Booth: 1805
event details

About OTA Insight

OTA Insight empowers hoteliers to make smarter revenue and distribution decisions through its market-leading suite of cloud-based business intelligence solutions including Market Insight, Rate Insight, Parity Insight and Revenue Insight. With live updates, 24/7 support from our customer success team, and a highly intuitive and customisable dashboard, the OTA Insight platform integrates with other industry tools including hotel property management systems, leading RMS solutions and data benchmarking providers.

OTA Insight's team of international experts are based all over the world, including the UK, US, France, Germany, Belgium, Spain, Italy, Brazil, Mexico, Singapore, Australia and India, and supports more than 55,000 properties in 185 countries. Named the UK"s 17th fastest-growing private technology company in the Sunday Times Hiscox Tech Track 100 in 2019, Number 103 in the FT/Statista list of Europe"s 1000 fastest growing companies in 2020, and chosen as the best Rate Shopping & Market Intelligence Tool, Parity Management Software, and Business Intelligence Software by HotelTechAwards 2021, OTA Insight is widely recognised as a leader in hospitality business intelligence.

For more information, visit and follow us on LinkedIn ( us on Twitter (@otainsight).

Adam Swart
Head of Marketing - Americas
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