Industry Update
Press Release15 September 2021

Introducing the Nobu App

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Nobu Hospitality

Nobu Hospitality, the global luxury lifestyle brand founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, is delighted to announce the launch of a new interactive mobile app in partnership with Alliants, available to download on iOS and Android. With the world of Nobu at their fingertips, guests can explore and reserve the expanding global portfolio of restaurants and hotels, access exclusive benefits, and enjoy a seamless, contact-free guest journey.

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With the demand for touchless guest experiences, the new Nobu app offers guests a fully integrated experience - without losing sight of the brand’s world-renowned heartfelt service. Features include mobile check-in and check-out, virtual room keys, itinerary at a glance and the ability to chat in multiple languages on a variety of platforms, including WeChat, SMS, and WhatsApp. Guests can also connect directly with hotel team members at the touch of a button for 24/7 requests, i.e., ordering Nobu in-room dining, special requests and to gain access to exclusive benefits, from priority restaurant seating to tailored local experiences.

The app also features a ‘Nobu Recommends’ section that provides a mobile concierge review of each hotel’s destination and advice on booking local restaurants. A ‘Meet the Team’ platform introduces guests to the leadership team on their chosen property, while ‘How We Roll’ highlights exclusive brand partnerships. Users will also gain first access to private events and happenings at Nobu Hotels and Restaurants around the world.

Trevor Horwell, Chief Executive Officer for Nobu Hospitality comments, ‘The Nobu app offers a truly user-friendly, contact-free and fully-integrated guest journey – a concept that has never been more important in an ever-changing travel landscape. We are thrilled to offer our guests a digital platform to interact with Nobu in new and immersive ways.’

Tristan Gadsby, CEO & co-founder, Alliants states, ‘Alliants is delighted to partner with Nobu to deliver a digital experience for their customers that is worthy of one of the world's best experiential brands. Being able to connect and communicate with customers has proven to be vital in building loyalty and increasing revenue. These fundamentals have never been in sharper focus, and we look forward to working with Nobu as they build on their existing success.’

Full functionality on the app is currently offered at Nobu Hotels in London Portman Square, Palo Alto and Warsaw and will be in Chicago and Miami Beach as well as other locations soon. 

About Alliants

Alliants has helped some of the world’s most respected luxury hotel, travel and retail brands deliver exceptional customer experiences. Founded in 2009, we have built industry changing technology solutions, including award winning mobile apps and chat applications that transform the digital guest experience. Millions of users around the globe use our technology as guests of the world’s most luxurious hotels and brands.

Related Brand

Nobu

Recently named one of luxury's 25 Most Innovative Brands by Robb Report, Nobu Hospitality is ranked among an elite selection of global luxury hospitality brands. The natural growth of the Nobu luxury brand built on service, image and hospitality, offers the complete spectrum of hotel and restaurant management for unique projects around the world.
brand information

About Nobu Hospitality | Named one of luxury's 25 Most Innovative Brands by Robb Report, Nobu Hospitality is ranked among an elite selection of global luxury brands. The natural growth of Nobu Hospitality, built on service, image, and reputation, offers the complete spectrum of hotel, restaurant and residence management for unique projects around the world. Founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, with operations spanning six continents, the Nobu brand thrives in the world's capitals as the ultimate destination lifestyle experience. Nobu Hotels have been awarded an array of accolades, including Hottest New Hotels by CNN Travel, Wallpaper Best Urban Hotel, Top North America Hotel Opening by Luxury Travel Advisor, and Luxury Travel Advisor's Award of Excellence. The first Nobu Hotel opened in 2013 as a boutique hotel within Caesars Palace Las Vegas, Nobu Hotel City of Dreams Manila opened in 2014, Nobu Hotel Miami Beach in 2016 and the Nobu Ryokan Malibu, Nobu Hotel London Shoreditch, Nobu Hotel Ibiza Bay and Nobu Hotel Palo Alto opened in 2017 and Nobu Hotel Marbella opened in 2018. Nobu Hotel Los Cabos and Nobu Hotel Barcelona both launched in 2019, with Nobu Hotel Chicago, Nobu Hotel Warsaw and Nobu Hotel London Portman Square opening in 2020. Nobu Hotels are in development for Riyadh, Toronto, São Paulo, Atlanta, Tel Aviv and Marrakech. Nobu is strategically focused on further expanding its global portfolio of hotels through a solid development pipeline. www.nobuhospitality.com. Follow us on Instagram @NobuHotels.

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