Deutsche Hospitality launches service initiative for Chinese-Speaking guests
Deutsche Hospitality will introduce a service upgrade on 1 October 2021 in the form of its China Selection 2.0 initiative. Chinese guests will be able to expect more comprehensive services and greater personalisation in future. Deutsche Hospitality’s aim is to work with its shareholder Huazhu to achieve an even stronger positioning on the Greater China market.
“We will be offering these services for Chinese-speaking guests all over the world,” said Marcus Bernhardt, CEO of Deutsche Hospitality. “They will be provided free of charge across all brands – Steigenberger Icons, Steigenberger Hotels & Resorts, Jaz in the City, MAXX by Deutsche Hospitality, IntercityHotel und Zleep Hotels – and will be subsequently rolled out to Steigenberger Porsche Design Hotels and House of Beats. We are also linking this with our H Rewards loyalty programme, which our Chinese-speaking customers will be able to access too. The introduction of China Selection 2.0 underlines our commitment to innovation and to the very highest quality at an international level.”
Online and social media platforms will be available in order to serve as an inspiration for travel planning. Other features include Chinese payment methods, twin-bed rooms on request, a welcome letter in Chinese, Chinese TV channels and much more besides. The China Selection further encompasses additional food and drink services, a broad selection of tea and coffee, a language guide, and Chinese-speaking staff at the hotels.
It also extends to cover training courses for employees, FAQ lists and further helpful tools to ensure that the needs of Chinese-speaking guests are met in the best possible way. The initiative was successfully launched five years ago and is now being expanded across all brands.
About H World International
H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program with more than 218 million members worldwide. H World International is part of H World, one of the world's largest and fastest growing hotel groups. Further information is available at int.hworld.com.
Steigenberger Icons are extraordinary hotels that combine unique historical value with modern concepts. Steigenberger Porsche Design Hotels combine the distinctive Porsche Design Lifestyle with hospitality and service. At Steigenberger Hotels & Resorts, guests enjoy an unforgettable and top-class hotel experience. Jaz in the City is a lifestyle brand concentrating on music: always in sync, lively, and unique. House of Beats supports local heroes and is an innovative brand with an uncompromising community approach. IntercityHotel is synonymous with flexible mobility and central locations and offers high standards for design and comfort. Maxx stands for what is most important in the mid-scale range of the market. Zleep Hotels offer Danish design, quality, and Scandinavian simplicity at an affordable price. Ji Hotel serves guests with a reserved eastern aesthetic, well-designed technology, and plenty of room for individuality. Book your stay at hrewards.com.