Crowne Plaza Hotels & Resorts ready to bring business back together with reimagined meetings and events — Photo by IHG
Crowne Plaza Hotels and Resorts

Sydney, Australia - After months of endless zoom meetings that have kept people fixed to their screens, the yearning for social reconnection, face to face interactions and shared experiences has never been stronger.

Australia’s leading business and meetings brand, Crowne Plaza Hotels & Resorts have been busy getting creative looking to reinvent the way businesses come together to reconnect in a meaningful way.

In partnership with Business Events Australia through the Boost Program, the hotel group have released a new video to excite and inspire the industry to think about the way they meet in the future.

The reasons that businesses meet face to face in a post pandemic environment are being realigned and an opportunity exists to deliver reimagined meetings and events that facilitate meaningful connections and spark the creativity and ideas that allow businesses to thrive.

With creative event programming that offers fun and energizing breakouts, exclusive offsite gatherings and fresh and healthy food options, Crowne Plaza’s stylish and tech savvy hotels in locations across Australia are well positioned to do this.

Dean Jones, IHG Hotels & Resorts Head of Commercial, Japan, Australasia and Pacific said “Prior to these latest lockdowns we saw increased lead generation and bookings from businesses wanting a return to face to face events. There’s no doubt, we have been thrown a major curve ball with the current border restrictions and lockdowns, however feedback suggests there is an even stronger desire for people to come together, have fun, and reconnect.”

“In fact, rather than cancelling, many business events that were booked prior to lockdowns have chosen to reschedule to either later this year or to 2022, as the reasons to meet remain just as relevant and compelling. In a post-pandemic world, we are resetting the stage for creative collaboration in Australia.” said Jones

Crowne Plaza have long been the experts in producing memorable events, whether it be team building on the beach followed up by a sunset cocktail and seafood feast, or networking with a glass of local red wine overlooking a Hunter Valley vineyard, these are the bonding experiences people have all been missing.

Crowne Plaza have also become experts at delivering hybrid options, having introduced Crowne Plaza Connections early this year. This hybrid meeting solution incorporates a range of different meeting platforms and audio-visual solutions, designed to help people stay connected across cities and borders to achieve greater results through dispersed meetings.

Connecting 12 different Crowne Plaza hotels, hybrid meetings offer a great back up plan for those who might get hit with obstacles that affect their plans to gather in one location.

With four recently opened properties in Hobart, Adelaide, Sydney, Darling Harbour and Sydney Burwood, plus four newly renovated Crowne Plaza hotels in Sydney Coogee Beach, Melbourne, Hawkesbury Valley and Terrigal Beach in NSW, the stage is well and truly ready for creative collaboration across Australia.

About IHG®

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 17 hotel brands and IHG Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG's hotels and corporate offices globally.

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Janaya Birse
Brand PR Manager, Australasia & Japan
+61 448 019 890
IHG

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