- Expands lyf portfolio to over 3,000 units across 13 cities, including latest openings in Hangzhou and Fukuoka as well as new signings in Bangkok and Paris
- Launches ‘lyf: Influencers of Our Time’ campaign to celebrate young trailblazers who are redefining the traditional notion of power and influence through passion and compassion
Singapore – CapitaLand Investment’s (CLI) wholly owned lodging business unit, The Ascott Limited (Ascott) has expanded its lyf portfolio to a total of 17 properties with over 3,000 units in 13 cities and nine countries. The expanded portfolio includes the newly opened lyf Mid-Town Hangzhou, Ascott’s first lyf-branded coliving property in China. It also secured a management contract for its second lyf property in Thailand, lyf Riverside Bangkok. This follows hot on the heels of Ascott’s recent acquisition of its first lyf property in Europe, livelyfhere Gambetta Paris, through its private fund Ascott Serviced Residence Global Fund (ASRGF) in June 2021.
lyf or ‘live your freedom’, is a lodging concept designed for the next-generation travellers. The apartments, social spaces and experiential programmes at lyf properties are designed for guests to forge connections and to nurture a strong sense of community. To date, Ascott has opened four lyf properties in Singapore1, Bangkok, Fukuoka and Hangzhou. Three more are slated to open later this year in Singapore, Xi’an and Shanghai – lyf one-north Singapore, as well as lyf Dayanta Xi’an and lyf Hongqiao Shanghai in China2. Between 2022 and 2025, 10 more lyf properties are slated to open in Bangkok, Beijing, Cebu, Danang, Kuala Lumpur, Manila, Melbourne, Paris, Shanghai and Singapore.
“Ascott constantly innovates to position us for the future, designing products that not only provide unique experiences to customers, but also create greater value for our business partners and investors. Our award-winning brands including lyf demonstrate our capabilities and commitment to deliver quality real estate assets that our sponsored hospitality trust, Ascott Residence Trust (ART); and our private fund, ASRGF, can invest in. We are on track to open lyf one-north Singapore later this year which will add another quality asset to ART’s portfolio. ASRGF also recently acquired its first lyf property in Europe which is its second lyf property after lyf Funan Singapore. We see the potential for more coliving investments by our existing trust and fund, or even a dedicated coliving lodging fund with like-minded capital partners to accelerate our growth. This will enable us to leverage a capital-efficient business model to expand our capital partner base while achieving fee-related earnings3 (FRE) and funds under management4 (FUM) growth.” - Mr Kevin Goh, CLI’s Chief Executive Officer for Lodging.
Ms Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing said: “lyf is a hybrid lodging solution that combines the best of serviced residences, hotels and coliving apartments. The concept continues to resonate well with our guests and partners across the world with new signings and property openings on track despite COVID-19. It demonstrates that our partners recognise the resilience of Ascott’s lodging products and the value we bring as one of the leading international lodging owner-operators. With the opening of our first lyf property in China, Ascott has opened a total of more than 5,000 units in over 20 properties globally this year. This is more than double the number of units opened for the same period last year.”
lyf debuts in China with the opening of lyf Mid-Town Hangzhou
lyf Mid-Town Hangzhou is located in the Gongshu district, near the Grand Canal, a popular UNESCO World Heritage site noted for its historical relics. It is also situated near a shopping mall and directly opposite the Hangzhou International Convention and Exhibition Centre. A short walk away, guests can easily access a future train station, opening in 1Q 2022 along line 10 of Hangzhou’s metro network. Famed tourist spot, West Lake and its surrounding vibrant retail, dining and nightlife options are about a 30-minute drive away. The Hangzhou International Airport and the Hangzhou East train station are about a 45-minute and 30-minute drive away respectively.
lyf Mid-Town Hangzhou offers 118 units comprising ‘One of a Kind’, ‘One of a Kind Plus’ and ‘Side by Side’ studios, ‘lyf Style’ thematic studios as well as ‘Two of a Kind’ and ‘All Together’ apartments. Its social facilities and spaces include the ‘Bond’ social kitchen, the ‘Connect’ coworking and lounge zone, and ‘Wash & Hang’ laundromat. Guests staying at lyf Mid-Town Hangzhou can also have a peace of mind with Ascott’s enhanced ‘Ascott Cares’ commitment to provide stringent hygiene and safety standards, wellness support and implement sustainable practices.
Providing a digital experience through the ‘Discover ASR’ mobile app, guests at lyf Mid-Town Hangzhou can access their apartments via a mobile key. Guests can also perform mobile check-in and out, make contactless payments, interact with other guests via the in-app social wall and communicate with lyf Guards.
For more information on lyf Mid-Town Hangzhou or to book now, please visit: here.
Launch of ‘lyf: Influencers of Our Time’ campaign
In celebration of lyf’s debut in China, Ascott has launched the ‘lyf: Influencers of Our Time’ campaign in partnership with The Paper, a Chinese digital publication popular among young adults. Kicked-off on International Youth Day on 12 August 2021, the digital and social media campaign curated 10 prominent young trailblazers in China as lyf’s influencers and featured them in a series of videos and online stories. Each of them shared their experiences and motivations aligned with lyf’s brand values – authenticity, creation, curiosity, freedom and togetherness.
As a coliving concept designed for next-generation travellers such as digital nomads, technopreneurs, creatives and self-starters, lyf champions the spirit and vigour of these young movers and shakers, and aims to share their unique life stories and achievements as a beacon of inspiration. With lyf’s creative living and social spaces as well as programmes, it brings changemakers together to discover new possibilities and spark creative ideas to shape the future.
The 10 personalities have made significant contributions to China in the fields of ecommerce, education, fashion, food and beverage, media, philanthropy, scientific research and sports5. The influencers include Ms Wendy Yu, a millennial entrepreneur recognised by Forbes China as an industry leader in fashion and arts, who is also the founder of Yu Holdings that invests in international fashion, lifestyle and technology enterprises; Mr Austin Li, a popular social media personality with over 40 million followers on Douyin, widely known for his ecommerce and charity efforts; Mr Neo Nie, the founder of China’s bubble tea giant Heytea; as well as Ms Lu Kangjia, a researcher at National University of Singapore who developed a membrane distillation technology with her team to recycle wastewater. For more information on the campaign, please visit here.
Ms Tan added: “From academics, professional athlete to entrepreneurs, Ascott is excited to bring together this group of young trailblazers through this campaign. They are redefining the traditional notion of power and influence through passion and compassion. The lyf brand has always pride itself as a community of next-generation travellers, empowered to share views and expertise, to make decisions, and to advance social skills and relationships. By sharing stories of their extraordinary achievements and bighearted contributions, we hope to inspire more people to ‘live your freedom’ – to embrace change, innovation; and most importantly, to advance altruism in more ways than ever before.”
‘lyf: Influencers of Our Time’ campaign will culminate in a grand finale to celebrate the opening of lyf Dayanta Xi’an later in 2021. Fans can be part of the opening event via livestream on The Paper’s mobile app and online platforms.
Second lyf property in Thailand, lyf Riverside Bangkok (Opening 2022)
Centrally located along Bangkok’s beating heart, the Chao Phraya River, lyf Riverside Bangkok will appeal to local and international guests for its proximity to the city’s creative district and central business district. The coliving property is within walking distance to the Charoen Nakhon and Krung Thon Buri BTS Skytrain stations. ICONSIAM, one of Asia’s largest upscale shopping malls is also a short walk away. The 71-unit lyf Riverside Bangkok will offer ‘One of a Kind’ studios, as well as social facilities and spaces such as the ‘Bond’ social kitchen, the ‘Burn’ semi-outdoor fitness area, the ‘Connect’ coworking and lounge zone, the ‘Wash & Hang’ laundromat, and an outdoor terrace.
1 Ascott’s first lyf property in Singapore, lyf Funan Singapore is performing well with average occupancy rate of 82% as at end August 2021
2 For more information on the upcoming lyf properties opening in China and Singapore in Q4 2021, please see Annex A
3 Refers to investment and asset management fee revenue from listed and unlisted funds (private funds and/or investment vehicles (including but not limited to programmes, joint ventures and co-investments))
4 Refers to the share of total assets under listed and unlisted funds (private funds and/or investment vehicles (including but not limited to programmes, joint ventures and co-investments))
5 For more information on the 10 lyf influencers, please see Annex B
About The Ascott Limited
The Ascott Limited (Ascott) is a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott's portfolio spans more than 200 cities across over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA.
Ascott has more than 78,000 operating units and over 57,000 units under development, making a total of more than 135,000 units in over 800 properties.
The company's serviced apartment, coliving and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!.
Ascott's loyalty programme, Ascott Star Rewards, offers exclusive benefits to its members when they book directly with Ascott for their stays at its participating properties.
Ascott, a wholly owned subsidiary of CapitaLand Investment Limited, pioneered Asia Pacific's first international-class serviced apartment with the opening of The Ascott Singapore in 1984. Today, the company boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.
For more information, please visit www.discoverasr.com.
About CapitaLand Investment Limited
Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real estate investment manager (REIM) with a strong Asia foothold. As at 31 December 2021, CLI had about S$122.9 billion of real estate assets under management, and about S$86.2 billion of real estate funds under management (FUM) held via six listed real estate investment trusts and business trusts, and 29 private funds across the Asia-Pacific, Europe and USA. Its diversified real estate asset classes cover integrated developments, retail, office, lodging, business parks, industrial, logistics and data centres.
CLI aims to scale its FUM and fee-related earnings through its full stack of investment management and operating capabilities. As the listed investment management business arm of the CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand's development arm. Being a part of the well-established CapitaLand ecosystem differentiates CLI from other REIMs.
As part of the CapitaLand Group, CLI places sustainability at the core of what it does. As a responsible real estate company, CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
Visit http://www.capitalandinvest.com/ for more information.