The Chedi El Gouna, Red Sea, Egypt — Photo by Chedi Hospitality

Having developed some of the world’s most critically acclaimed hotels and resorts in exotic destinations, industry leader General Hotel Management Ltd (GHM) will commemorate its 30th anniversary milestone with a series of celebrations through 2022. As part of its sustained global expansion plan, GHM will unveil The Chedi Katara Hotel & Resort in Doha, Qatar in 2022, The Chedi El Gouna, Red Sea, Egypt in 2022 and at least five more projects in the pipeline.

Hallmarked as ‘A Style to Remember’, each GHM property is a seamless blend of the group’s distinct contemporary Asian-inspired design with indigenous sensibilities from its local environment. This profound respect for the locale along with GHM’s unwavering focus on authenticity is channelled into its intuitive and unmatched hospitality. From respectful intimacy of addressing guests by their names, to a myriad of luxurious amenities, to bespoke and discreet services reflecting an inimitable Asian touch, GHM remains fully committed to providing unrivalled lifestyle experiences for the peripatetic vacationer.

“Over the last three decades, GHM has built a legacy of hospitality excellence with a distinctive Asian identity. Through our operating experience in uncommon destinations, we have acquired valuable insights, local knowledge and cultural sensitivities that appeal to discerning luxury travellers,” said Tommy Lai, chief executive officer of GHM. “Our landmark hotels and resorts embrace a strong sense of native identity and genuine way of life in every destination to deliver truly transformative travel experiences unlike any other. Based on the success of our Style to Remember over the past 30 years, we look forward to creating more remarkable experiences in desirable destinations for the new era of travel.”

GHM’s portfolio comprises three key brands: The Chedi, The Chedi Club and soon-to-be unveiled lifestyle brand, The Serai. Referencing a place of tranquillity and meditation, The Chedi beckons guests to seek respite in its acclaimed sanctuaries of calm, which include The Chedi Muscat, Oman, The Chedi Andermatt, Switzerland, The Chedi Hotel and Residences Luštica Bay, Montenegro and The Chedi Al Bait, Sharjah, UAE. The GHM experience is elevated with The Chedi Club, which prioritises guests’ need for exclusivity with bespoke offerings and dedicated services of uncompromising quality. The Serai is GHM’s newest brand. At its core lies the concept of building a borderless global community for those in search of meaningful connections and experiences that encompass the senses.

With seven projects under development, GHM’s curated pipeline is one of the most highly anticipated in the world. The upcoming launches of The Chedi Katara Hotel & Resort and The Chedi El Gouna will invite a new phase of ultra-luxury hospitality in some of the most alluring destinations. Inspired by the timeless beauty of Ottoman and Indian Mughal architecture, The Chedi Katara Hotel & Resort will be a waterside sanctuary for rejuvenating experiences in the heart of Qatar. The Chedi El Gouna is set to transform an existing beachfront property and offer the most sophisticated resort experiences as it rides on the destination’s backbone as the hotspot for water sports and boating recreation.

To commemorate GHM’s pearl anniversary, a series of celebrations featuring inspiring luxury experiences have been curated to induce curiosity about GHM’s evolution over the next 30 years.

About Chedi Hospitality

With a legacy of excellence spanning decades, Chedi Hospitality’s origins are anchored in the joy of discovery. From its earliest properties, the group has set new benchmarks by inviting discerning travellers to experience unparalleled hospitality in extraordinary, often undiscovered destinations. The sense of discovery combined with impeccably curated experiences and uncompromising comfort, remains integral to every Chedi property and further expressed in its enduring essence ‘A Voyage Unbound’, Chedi Hospitality’s invitation to embark on a personalised journey with limitless potential. Today, Chedi Hospitality’s distinguished portfolio features landmark properties such as Chedi Muscat in Oman, Chedi Andermatt in Switzerland, Chedi Al Bait, Sharjah in United Arab Emirates, Chedi Hotel & Residences Luštica Bay in Montenegro, Chedi Katara Hotel & Resort in Doha, Qatar, Chedi El Gouna on the Red Sea in Egypt, the recently opened Chedi Hegra in AlUla, Saudi Arabia, a UNESCO World Heritage Site, and the newly launched development The Chedi Private Residences in Dubai, United Arabi Emirates. Building on this legacy, soon-to-be-announced properties will deliver impeccable immersions in standout locations across Europe, the Middle East, the US and Asia – further cementing Chedi Hospitality’s reputation as a leader in luxury hospitality.