Hotel Stays to Help Save Forests and Plant Trees
Preferred Hotel Group Collaborates with Mastercard as part of the Priceless Planet Coalition
As the New Year begins, we know that people are starting to consider their 2022 travel plans. However, if we’ve learned anything over the past 18-24 months, it is that no matter how much people want to get back to some sense of normalcy, they will not do it at the cost of the planet.
As the New Year begins, we know that people are starting to consider their 2022 travel plans. However, if we’ve learned anything over the past 18-24 months, it is that no matter how much people want to get back to some sense of normalcy, they will not do it at the cost of the planet.
Mastercard has teamed up with Preferred Hotel Group, the parent company of independent hotel brand Preferred Hotels & Resorts and new sustainable hotel brand Beyond Green, to support the growing number of travelers - both business and leisure - who wish to make more eco-conscious accommodation choices as members of the guest loyalty program I Prefer Hotel Rewards.
For every I Prefer member rate booked and paid for online with a Mastercard, Preferred Hotel Group will fund the planting of one tree up to a maximum of 17,500 trees. This pledge to support global forest conservation through Mastercard’s Priceless Planet Coalition is valid for I Prefer Member Rate reservations made online between January 10 and December 31, 2022 for stays at any participating Preferred Hotels & Resorts or Beyond Green property.
“As the travel community enters a more mindful phase of global movement, it is an honor to be the first hotel company to join the Priceless Planet Coalition, contributing to the creation of more considerate, sustainable programs that meet the evolving needs of today’s traveler,” said Lindsey Ueberroth, Chief Executive Officer of Preferred Hotel Group. “We are committed to finding new ways to achieve greater planetary wellbeing now and into the future, and through this partnership, we look forward to making travel an even greater force for good.”
Mastercard’s Priceless Planet Coalition brings together merchants, bank, cities, and consumers in an effort to preserve the environment, with a goal of planting 100 million trees over five years. Together, with its global forest restoration partners World Resources Institute and Conservation International, Mastercard is committed to not only planting trees, but to restoring forests in geographies that deliver the greatest global impact.
For more information on the campaign and the Priceless Planet Coalition, please visit PricelessPlanet.org.
More on Mastercard’s battle against climate change
Mastercard uses its global scale and systems, and long-established Priceless brand, which connects to literally billions of people all over the world. It leverages its innovation strength to develop solutions that promote sustainable consumer choices and allow people to contribute to the causes they support in meaningful ways. With its global network of partners – including 20,000 banks and 70 million merchants – they can reach nearly 3 billion cardholders globally. People who increasingly want to help preserve the environment. Creating digital tools, such as Mastercard Carbon Calculator, which educate people about their personal impact on the planet and encourage climate-conscious choices, offering cards made from sustainable materials and enabling people to donate through direct contributions or loyalty point redemptions – supporting the forest restoration work of our Priceless Planet Coalition (which unites 80+ businesses in the restoration of 100 million trees). It also recently launched a global Sustainability Innovation Lab to support work with partners to figure out the payments tech of the future that will enable more sustainable consumer choice.
Media Contact
Terri McCollin
Executive Director, Public Relations [email protected] +1 646 465 9785