Technologies that boost convenience and control while letting guests avoid human contact if they want are still the most important tech investments for the hotel industry, experts said.

Patrick Dunphy, chief information officer for industry group Hospitality Technology Next Generation, said "mobile-first" should be top of mind for all hoteliers as the industry is well behind others in that regard.

"Mobile-first has been a rallying cry for more than a decade, but the hospitality community has not adopted this shift as quickly as other industries," he said via email. "Traditional hotel companies should look at the rapid changes in the restaurant space for opportunities, namely ghost kitchens, online ordering, kiosk deployments, QR code adoption, among other technologies. Companies that embraced this before or during the pandemic have a head start on those that are just trying to figure this out."

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