TrustYou announces today the next step of their nearly 14-year journey in hospitality technology. Recognizing the need to evolve, just as the entire hospitality industry has since the start of the pandemic, TrustYou introduces a “New Era of Trust” with a brand position meant to instill confidence and build stronger relationships. The company has visually implemented this change with an adapted logo and brand color palette to reinforce their core values in a changed industry: trust, relationships, quality, technology, and innovation.

The “New Era of Trust” is represented in their stunning new brand campaign. Watch the video here.

TrustYou’s Guest Experience (GX) Platform is an intelligent, integrated, modern solution used by over 100,000 hotels across 100+ countries. The company attributes their success to a customer-centric approach, calling it “relationship innovation”. It encourages their team to create tailored solutions that meet the hotelier’s individual needs. Likewise, hoteliers are embarking on the same journey of navigating the balance between physical distance, technology, and customer service. That’s why many hotels have introduced live messaging and survey tools to enable contactless communications and real-time feedback. These solutions, found within TrustYou Live Experience, bring hoteliers closer to the guests while keeping both parties as safe as possible.

Benjamin Jost, Founder & CEO of TrustYou explains, “One of TrustYou’s main goals is to ensure our partners that they are not just one of many, but that we are building long-lasting, successful relationships. We understand their core challenges and create solutions that meet the demands of both hoteliers and guests. Our new brand identity embraces this approach as it represents loyal relationships, creates confidence, and enables trust.”

To learn more about the updated logo, color palette, and brand guidelines , please visit: www.trustyou.com/brand-guidelines

Find out more at www.trustyou.com

About TrustYou

TrustYou is the #1 Hospitality AI platform. Since 2008, the company has supported hotels and hotel groups worldwide in turning guest feedback, customer data, and automated interactions into measurable results. The platform unifies three core products in one system:

  • Customer Experience Platform (CXP): Centralizes all reviews and surveys, applies AI-driven analysis, and automatically responds to feedback with ResponseAI. Hotels gain deeper insights into the guest experience, strengthen their online reputation, and make more informed service decisions.
  • Customer Data Platform (CDP): Consolidates all guest data into so-called Golden Profiles, integrates consent management, and enables precise audience segmentation. This powers personalized marketing campaigns, drives more direct bookings, and fosters long-term guest loyalty.
  • AI Agent: Handles 100% of inbound communication—24/7, in any language, and across all channels. The TrustYou Agent delivers instant, context-aware responses, support bookings, upselling, and free up operational teams.

With TrustYou, hotels invest in a future-ready platform that makes the Always-Reply Future a reality: better guest experiences, more direct revenue, and more efficient operations. 

Learn more at www.trustyou.com.

Katharina Heitmann
Marketing Director
+49 89 54 80 29 25

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