The Welcome Experience at The Chedi Al Bait, Sharjah, UAE — Photo by Chedi Hospitality

The gradual recovery of international tourism has revealed the emergence of new luxury travel trends that reflect the sense of individuality and wellbeing, such as the acute need for hyper-personalisation, restorative escapism and heightened levels of indulgence. Well-poised to embrace this new generation of travellers is the inimitable creator of stylish hotels and resorts, General Hotel Management Ltd (GHM), renowned for delivering unrivalled lifestyle experiences in some of the most luxurious destinations in the world.

Bringing to life its hallmark “A Style to Remember,” GHM has refined a series of 19 touchpoints under its Guest Experience Signatures to deliver exquisitely distinctive and exceptionally memorable guest experiences guided by six brand essences: timeless, elegant, personal, contemporary, authentic and sensorial. Melding core elements of contemporary Asian designs with local nuances for a pronounced sense of place, each GHM property showcases the very best of each destination, an ensemble of passionate associates and unmatched personalized services.

The journey begins even before one sets foot into the hotel with a luxury transfer to the property, where a meet and greet entourage eagerly awaits each guest at the lobby with a grand welcome. The arrival experience (pictured above) includes a set of personalized welcome rituals and bespoke amenities that imbibes each newcomer with a sense of arrival, featuring a selection of beverages and snacks reflective of the land and warm, comforting towels that carry an artfully blended signature hotel scent.

The culinary experience is a definitive touchpoint as it invokes extensive visual and sensorial delights for an immersive gourmet indulgence. From interactive show kitchens and food stations featuring a repertoire of global flavors, to artfully crafted menus at signature restaurants and an in-room Sweet Delight button to end each day on a sweet note, every detail has been deliberated down for a truly exclusive dining experience.

Inspired by the Asian art of healing and wellness, the spa and wellness experience echoes GHM’s inimitable Asian identity and style of hospitality, with a repertoire of exquisite treatments that exemplify the Chedi Spa philosophy with influences from the destination as well as The Chedi Spa Suite devoted to the enhancement of one’s mind, body and soul.

The Departure Experience marks the final touchpoint of the Guest Experience Signatures as the meet & greet entourage bids fond farewell to guests. Farewell gifts encapsulating the essence of the destination are presented to commemorate their time at The Chedi and to inspire their next arrival.

“For three decades, GHM has earned critical acclaim as an inimitable creator of stylish hotels and resorts. In the new era of travel, these thoughtfully enhanced touchpoints reinforce our 30-year legacy of hospitality excellence by elevating our Guest Experience Signatures so as to captivate the evolved luxury traveller. Each distinct experience has been refined to deliver unique and inspiring moments with unparalleled attention to detail,” said Tommy Lai, chief executive officer of GHM.

This year, GHM will be celebrating its pearl anniversary in commemoration of 30 years of A Style to Remember. Milestones in 2022 include the highly anticipated opening of The Chedi Katara Hotel & Resort in Doha, Qatar, where GHM’s Guest Experience Signatures will be incorporated as its backbone of exclusive offerings, dedicated services and personalized experiences that are unique to this landmark property.

About Chedi Hospitality

With a legacy of excellence spanning decades, Chedi Hospitality’s origins are anchored in the joy of discovery. From its earliest properties, the group has set new benchmarks by inviting discerning travellers to experience unparalleled hospitality in extraordinary, often undiscovered destinations. The sense of discovery combined with impeccably curated experiences and uncompromising comfort, remains integral to every Chedi property and further expressed in its enduring essence ‘A Voyage Unbound’, Chedi Hospitality’s invitation to embark on a personalised journey with limitless potential. Today, Chedi Hospitality’s distinguished portfolio features landmark properties such as Chedi Muscat in Oman, Chedi Andermatt in Switzerland, Chedi Al Bait, Sharjah in United Arab Emirates, Chedi Hotel & Residences Luštica Bay in Montenegro, Chedi Katara Hotel & Resort in Doha, Qatar, Chedi El Gouna on the Red Sea in Egypt, the recently opened Chedi Hegra in AlUla, Saudi Arabia, a UNESCO World Heritage Site, and the newly launched development The Chedi Private Residences in Dubai, United Arabi Emirates. Building on this legacy, soon-to-be-announced properties will deliver impeccable immersions in standout locations across Europe, the Middle East, the US and Asia – further cementing Chedi Hospitality’s reputation as a leader in luxury hospitality.