#HospitalityHelps calls on hoteliers to provide rooms for displaced residents from Ukraine
A team of volunteers from the hospitality industry is working hard to bring together families on the run with hotel owners and operators who can provide shelter for a few nights.
Created by a group of hospitality industry veterans, www.Hospitality-Helps.org has been launched to connect Ukrainian residents who are seeking shelter with hotels around Europe that provide free accommodation.
The global #HospitalityHelps initiative has been set up with one goal: to provide temporary hotel accommodation to Ukrainian residents, who are forced to leave their homes as a result of the war. Many families have already sought refuge through this initiative, and hundreds are expected to be accommodated in the coming days. To date, the initiative has 89 supporting hotels in 16 countries and this number is growing every day.
#HospitalityHelps calls on hoteliers to contribute hotel room nights on the platform, powered by HotelSwaps, in the following countries: Austria, Germany, Hungary, Moldova, Poland, Romania, Slovakia, and The Czech Republic. Hotels can contribute their room nights by by clicking here. There is no minimum required room night donation, but each reservation will be of up to 5 nights in double rooms.
According to the UN, more than one million people have fled Ukraine. Most of these are women and children, occasionally accompanied by senior family members. They are traumatised, tired, and scared and fear for their loved ones who have been left behind.
Initiators of #HospitalityHelps are PKF Hospitality Group, HotelSwaps, Zoocha, The Bench and Moodley, supported by many others who have volunteered to help.
About The Bench
The Bench has built a legacy as a global curator of opportunity, designing transformative forums and summits that empower the hospitality and travel industries to connect, innovate, and thrive. With over two decades of expertise, The Bench creates platforms that go beyond transactions to inspire collaboration and drive meaningful change.
Each event brings together government leaders, tourism ministries, global travel associations, leading hospitality brands, hotel owners and investors, airlines, destination developers, and more. From flagship gatherings like FHS World (formerly AHIC) and FHS Saudi Arabia, to FHS Africa (formerly AHIF) and AviaDev, The Bench creates events where ideas spark, relationships deepen, and investments take flight.
The Bench thrives on fostering dynamic and forward-looking dialogues, uniting industry pioneers to address challenges, seize opportunities, and co-create the future. Each event is crafted to deliver more than just connections - it's about transforming ideas into action and building a better tomorrow.
Discover more at thebench.com
About FHS World
Dates: 27-29 October 2025
Location: Madinat Jumeirah, Dubai, UAE
Sponsors:
Jumeirah as Host Sponsor; Ministry of Housing, Utilities and Urban Communities (MHUC) – Egypt, Neom, Rua Al Madinah, Taiba Investments, Territorial Development Agency (Albania), Tourism Promotions Board Philippines and UAE Ministry of Economy & Tourism as Strategic Partners; PWC as Knowledge Partner; Accor, Arada Hospitality LLC, Barriere, ClubMed, Colliers, IHG Hotels & Resorts, Italia Hospitality, Jabal Omar Development Company, Marriott International, Modon Hospitality, Radisson Hotel Group, Red Sea Global, Rotana and The Ascott Limited as Headline Sponsors; Abu Dhabi Hospitality Academy - Les Roches, Action Hotels, Aleph Hospitality, Aristara.ai, Arthur D Little, Blastness, Bushtec Creations, BWH Hotels, CBRE, Compass Project Consulting, Credibl ESG, Danube Hospitality Solutions, EHL Hospitality, ELKO EP, Enterprise Greece, Forsite Creative, H World International, HDL Automation, IHCL, JLL, JT & Partners, Knight Frank, Legacy Hotels Holding (Louvre), Millat Group, Minor Hotels, Parsons, QUO, Rikas Hospitality, Sharjah Investment and Development Authority (Shurooq), STR – a CoStar Group Company, Technogym, The First Group Hospitality, TUI Hotels & Resorts, United Hospitality Management, UNS and Wyndham Hotels & Resorts as Sponsors; ARK People Solutions, Cavendish Maxwell, Centara Hotels & Resorts, Inntelo AI, Invest Cyprus, Rove Hotels and Shaza Hotels, Start Reverse and iReserved as Exhibitors; and Adyen, dailypoint, ExploreTECH, Fairmas, Flyr, Portal, RMS Cloud and ROOMNET in the ExploreTECH Tech Pavilion.
Anne Bleeker
In2 Consulting
+971 56 603 0886
The Bench
