PARIS, FRANCE / NEW YORK / SYDNEY, AUSTRALIA – International hospitality innovators Dream Hotels has welcomed designer fashion house KARL LAGERFELD bath and beauty into its global portfolio. The luxury boutique hotel group will be offering a highly exclusive range of premium KARL LAGERFELD skincare products, marking a worldwide first for guests staying at any Dream Hotels location.

The contemporary, forward-looking spirit of KARL LAGERFELD fuses effortlessly with the upscale, energy-fueled hospitality of Dream Hotels. Guests of the lifestyle-led brand will be the first to experience the KARL LAGERFELD Argumes et Vetiver line of amenities as a signature element of their stay.

The five-piece collection of soaps, shampoos and lotions combines top notes of citrus fruits with warm base notes of vetiver wood and musk to create a refreshing earthy scent. Select locations will also extend luxurious KARL LAGERFELD extension items including lip balm, eye cream, face cream, face wash, hand cream and bath salts.

DREAM HOTEL GROUP Chief Executive Officer, Jay Stein said: “Dream Hotels has been committed to pushing the expectations for what a hotel stay should be since inception. For more than thirty years we’ve been creating icons of style by reimagining landmark buildings and creating new beacons of design to delight our guests. At Dream, our hotels are more than just a place to rest your head; they are a destination for guests to explore and be inspired – welcoming KARL LAGERFELD amenities is a perfect extension of this philosophy. We are thrilled to be pushing the boundaries alongside the iconic KARL LAGERFELD brand.”

Distributed exclusively via luxury hotel amenity provider VANITY GROUP, incorporating vegan formulations, as well as the use of OceanBound Material, the new line of KARL LAGERFELD hotel bath and beauty products further supports Dream Hotel Group’s eco-friendly initiatives to do better by the planet and its people.

VANITY GROUP Founder and CEO, Paul Tsalikis said: “From the moment we partnered with KARL LAGERFELD, we knew Dream Hotels was its hospitality alter ego. Both brands are distinctively beautiful and pride themselves on creating unforgettable experiences – and what’s more memorable than seeing KARL LAGERFELD lining the hotel bathroom vanity? It’s a proud moment to see Dream Hotels welcoming this iconic brand into their guest rooms.”

The KARL LAGERFELD Argumes Et Vetiver Hotel Collection rolls out in all Dream Hotels locations across the U.S., including Dream Hollywood (CA), Dream Nashville (TN), Dream South Beach (FL), Dream Downtown (NY) and Dream Midtown (NY), in April 2022, and will launch as part of the luxury amenities package at the highly anticipated Dream Doha hotel in Qatar, set to open in Fall 2022.

About KARL LAGERFELD

The House of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA. Featuring Parisian-inspired classics with a rock-chic attitude, the KARL LAGERFELD portfolio includes ready-to-wear for women, men and kids, plus bags, small leather goods, footwear, fragrances, eyewear and more. The Maison’s creative vision is led by Design Director Hun Kim; additional members of the KARL family include Style Advisor Carine Roitfeld, brand ambassador Sébastien Jondeau and collaborator Amber Valletta, amongst others. KARL LAGERFELD connects with consumers at more than 200 stores worldwide, with key locations in Paris, London, Munich, Moscow, Dubai, and Shanghai. The brand also has a premium wholesale network and robust digital presence in Europe, the Middle East and Asia, while the KARL.COM flagship store reaches 96 countries. In 2019, KARL LAGERFELD joined the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity, and ocean protection.

About Dream Hotels

Dream Hotels are individually curated properties that together comprise a unique narrative. The brand is underwritten by a design philosophy that is both surreal and contemporarily chic. Located in the United States and abroad, the design of each property is informed by its locale and taken to Dream status by a pool of world-renowned architects and interior designers. The result is a stay experience well-suited to the discerning traveler who seeks comfort in a truly cosmopolitan atmosphere. For more information about Dream Hotels, please visit www.dreamhotels.com and follow @dreamhotels on Instagram.

About Dream Hotel Group

Dream Hotel Group is a hotel brand and management company with a rich, 35-year history of managing properties in some of the world's most highly competitive hotel environments, including New York, Los Angeles, Miami, Bangkok and most recently Nashville. Home to its Dream Hotels, Unscripted Hotels, The Chatwal and new By Dream Hotel Group brands, Dream Hotel Group encompasses three business lines: Proprietary Brands, Hotel Management, and Dining & Nightlife. The company is committed to the philosophy that forward-thinking design, service and guest experiences should be available across all market segments. Dream Hotel Group is dedicated to offering travelers an authentic connection to their chosen destination through a truly original approach. For more information on Dream Hotel Group and its brands, visit www.DreamHotelGroup.com and follow @dreamhotelgroup on Twitter and LinkedIn.

About VANITY GROUP

VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of licensed cosmetic brands whilst focusing on the design, development, manufacture and marketing of premium skincare and haircare hotel amenity products. Headquarters based in Sydney, Australia and with regional offices in Shanghai, Dubai, Amsterdam and London, VANITY GROUP comprises of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. We are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections to products we deliver around the world. A company of choice to hotel groups around the globe. For more information, please visit vanitygroup.com/en/brands/karl-lagerfeld/.