The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the lineup of regional Revenue Optimization Conferences (ROC) in five major cities around the world in 2022: Singapore, Orlando, London, Sao Paulo, and Dubai. The conference gathers leading revenue optimization professionals for an in-depth exploration of optimization, digital marketing, and distribution.

HSMAI’s annual ROC regional conferences deliver the most all-encompassing and robust revenue management event for the hotel industry.

“Year after year HSMAI ROC conferences empower revenue leaders from around the globe and give hospitality executives the insights, tools, and resources needed to make an actionable change,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “This year, more than ever before, I am thrilled to see what unique takeaways and perspectives arise out of the individual regional ROC conferences to help accelerate recovery around the industry, and around the world.”

HSMAI ROC Asia Pacific – June 9-10, 2022, Singapore
Each year, The Revenue Optimization Conference for the Asia Pacific region is held in Singapore. The conference delivers the most compelling and comprehensive revenue management event for the local hotel industry and convenes more than 150 key stakeholders to address the most critical trends affecting revenue management in hotels today. All conference programs are organized by HSMAI Asia Pacific’s Revenue and Digital Advisory Boards. The two-day program also features an executive roundtable and tech showcase.

HSMAI ROC Americas – June 29, 2022, Orlando, Florida, United States
For almost two decades, HSMAI ROC has delivered the most compelling and comprehensive event for the hotel revenue optimization discipline, with leading professionals coming together to address the most critical trends affecting hotels today. Hospitality leaders at this event are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC also showcases partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting.

HSMAI ROC Europe – June 30, 2022, London, England
HSMAI Europe ROC will prepare attendees to take the lead in revenue strategy by elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimization efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey.

HSMAI ROC Brazil – August 4, 2022, Sao Paulo, Brazil
This year ROC Brazil will bring together hospitality and tourism professionals who are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts for a half-day conference that will spark meaningful, thought-provoking conversations about the most important strategic issues facing the business.

HSMAI ROC Middle East – November 28-29, 2022, Dubai, United Arab Emirates
HSMAI ROC Middle East returns in for a full day of education and conversation surrounding revenue optimization, gathering hotel revenue management executives from the Middle East for enlightening educational sessions and a partner showcase.

For almost 20 years, HSMAI ROC has delivered the most compelling and comprehensive revenue optimization event for the hotel industry, convening key stakeholders to address the most critical trends affecting hotels today.

With powerful educational and networking opportunities, ROC is the can’t-miss event of the year for learning and engagement. It’s where senior leaders in hotel revenue optimization connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

Learn more and register for regional ROCs at https://global.hsmai.org/roc/.

For information on becoming a partner at one or all ROC events, visit https://global.hsmai.org/partnership/.

About HSMAI

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

Miranda Brown
HSMAI
HSMAI