Accor launches million-dollar marketing campaign to promote ALL.com as your next destination — Photo by Accor

After two years of disrupted travel and paused holiday plans, Accor has launched a Pacific-wide ALL – Accor Live Limitless marketing campaign to promote ALL.com as the all-encompassing digital destination for the best travel experiences, with incredible loyalty benefits.

The million-dollar brand campaign leads with some of Accor’s preeminent brands such as Sofitel, Pullman, Novotel, Mercure, Mantra and ibis; connects them to ALL.com; and highlights the many benefits of the ALL – Accor Live Limitless loyalty program, such as room upgrades and limitless experiences.

Accor Pacific Chief Executive Officer, Sarah Derry, said: “Increasingly, our guests are seeking more personalised experiences and this brand-led campaign showcases the richness and quality of choice across the Accor network, promoting ALL.com as the gateway to discovering more destinations and incredible experiences.”

”Guests have access to multiple unique experiences through ALL.com, from our collection of boutique MGallery hotels, experiencing Swiss indulgence with Chocolate Hour at Mövenpick Hotels & Resorts, through to relaxing in Mantra’s spacious family apartments.”

The ALL.com brand campaignruns from now until 30 September 2022 and will come to life through the following campaign elements:

  • Paid media, promotional spots on Australia’s #1 breakfast show - Sunrise, a national competition airing across New Zealand on TVNZ 1, digital advertising, social media and video content.
  • Partner advertising, including LED signage and video advertising on Accor Stadium screens, plus Accor brands on LED signage at AFL and NRL matches across the region.
  • Owned channels, including email marketing, app and website display advertising, social media campaigns, and assets for digital screens at Accor properties and hotel social media channels and websites.
  • A tactical promotion of Accor’s flexible rates across the Pacific, with rates starting from $119* (AUD) per night in Australia (at ibis Melbourne Central) and $99* (NZD) per night in New Zealand (at BreakFree on Cashel Christchurch).
  • A loyalty offer giving members of ALL, who book by before 30 June 2022, 2X Reward points for stays until 30 September 2022.

From luxury to economy, Accor has 18 international brands across Australia, New Zealand, Fiji and French Polynesia, including SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis budget.

Accor has some of the most stringent cleaning standards and operational procedures in the world of hospitality to ensure guest safety. Accor’s ALLSAFE label certification, developed with and vetted by Bureau Veritas, represents Accor's new cleanliness and prevention standards and provides assurance these standards have been met in Accor hotels.

To keep up to date with latest travel tips and must-visit destinations across the Pacific, follow ALL – Accor Live Limitless on Instagram and Facebook.

About Accor

Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.