European Branch for Adult Non-Alcoholic Beverage Association (ANBA)

As of this week, the Adult Non-Alcoholic Beverage Association (ANBA) has a branch in Europe with a new board of professionals from the beverage industry. The organization is committed to uniting non-alcoholic adult beverage brands around the world.

Consumers increasingly prefer alcohol-free alternatives. To meet these needs, the Adult Non-Alcoholic Beverage Association (ANBA) is setting up its second division, representing producers in Europe.

The first division, which was established in North America, has already contributed to the growth of the beer, wine, spirits and ready-to-drink cocktails sector. This has ensured that consumers have more and more choice of non-alcoholic drinks for every social occasion. This is now being extended to Europe to support the growth the beverage industry is experiencing.

ANBA was established to address the lack of universal regulation, provide guidance for international trade and market expansion, and provide a central entity for key stakeholders (consumers, retailers, suppliers and complementary industries).

ANBA UK/EU founding board members include representatives from Lyre's Spirits Co, Thomson, Scott Noughty, Savyll, lsh Spirits, Drop Bear Beers, Mocktails, Lucky Saint, Big Drop Brewing, and Mindful Brands.

“Non-alcoholic drinks founders recognize that they are stronger together. With market share growing faster than regulation, the new ANBA UK/EU has an important role to play in ensuring that regulatory landscapes remain fair and consumers gain confidence in the quality of their products.” products," said Mark Livings, chairman of the ANBA board and co-founder of Lyre's Sprits Co. “With a unified voice through ANBA, we will bring greater relevance, adoption and sustainable growth to our rapidly evolving segment of the global beverage industry.”

ANBA's European branch will work in tandem with the North American branch, bringing a new mindset in the alcohol-free sector that will impact what and how people around the world drink.

ANBA will achieve this by:

• Educating and engaging all stakeholders to accelerate industry growth;
• Creating industry and regulatory standards for the industry;
• Develop advocacy, policy and public affairs strategies that protect and support its members;
• Providing the latest industry insights and trends;
• Harnessing collective purchasing power for member discounts on business tools and services;
• To provide professional development, networking and business support to members.

Amanda Thomson, CEO and Founder Thomson & Scott said: “The timing of ANBA's launch is perfect. To date, the non-alcoholic producers that are becoming increasingly relevant in the global beverage market have had no voice. Instead, the major alcohol producers have spoken for us. This platform gives us a much-needed opportunity to stick our flag in the sand on the issues that matter. It's a game changer!"

ANBA is formed by entrepreneurs and leading brands in various segments of adult non-alcoholic beverages, including beer, wine, spirits, ready-to-drink cocktails, mixers and more. This is a group of innovators and forward thinkers who are pushing the category to expand.

In the United States, the association represents names such as Athletic Brewing Co, CERIA Brewing, Grüvi, H2OPS Sparkling Hop Water, Hella Cocktail Co, Partake Brewing, Ritual Zero Proof, Spiritless, Starla Wines, Töst, WellBeing Brewing Co, and more than 60 others. non-alcoholic beverage brands for adults. For more information: https://nabeverages.org

Global Market Insights

The global non-alcoholic beverages market is expected to grow to $30 billion by 2025, according to Global Market Insights. In the US, non-alcoholic beverages (NA) grew by 113.4% in the past year, compared to the previous year. Non-alcoholic beer accounted for 31.7% of the growth and non-alcoholic wines 39.4%, according to NielsenIQ.