Source: Accor
all seasons / ibis Styles

ibis Styles is bringing new artistic pop to the metaverse with its 2022 #OpenToCreators global campaign, in partnership with world-renowned digital creator and contest ambassadors @tikkywow and @naranjalidad. As of today, the NFTs of all artists associated with the ibis Styles 2022 Open to Creators campaign will be shared in an ibis Styles virtual art gallery in the metaverse, accessible through spatial.io. The virtual gallery follows recent IRL events at ibis Bangkok Silom and ibis Styles Sevilla, where original works and NFTs were created. Followers of @ibisstyles on Instagram can now enter for a chance to win an NFT created by the artist Naranjalidad, which will be transferred through Opensea. The winner will also receive gold member status for ALL Loyalty Program (contest’s terms & conditions here).

“ibis Styles loves to welcome the unapologetic creators, the artists with edgy style who are bringing to life the freshest content and pushing creative boundaries,” said Laure Duberga, Vice-President, Economy Brands, Accor. “This year, our annual #OpentoCreators campaign has a unique theme, with a focus on digital artists and NFT creators. We are showing our support for these artistic innovators by providing multiple platforms for expressing their creativity– in our hotels, through our social channels, and ultimately, across the metaverse.”

The newly opened ibis Styles Bangkok Silom hosted an exciting IRL art experience in August, with @tikkywow creating an original artwork which is now exhibited alongside his two commissioned works that are featured prominently in the hotel. At the same event, an NFT of @tikkywow’s work was created for the ibis Styles NFT portfolio and will appear in the newly launched ibis Styles virtual gallery in the metaverse. In addition to @tikkywow, other artists featured at the Bangkok event included @jeffaphisit and @tanstar.artist. Their digital works will also appear in the ibis Styles metaverse gallery available on Opensea.

A cool design hotel on Silom road, in the heart of Bangkok’s central business district, ibis Styles Bangkok Silom served as the ideal inspiration zone from which to launch the brand’s annual global campaign. Featuring bold, brilliantly colored, oversize murals designed by @tikkywow, the hotel is a local hotspot for meeting up and enjoying drinks or meals with friends. The restaurant PrudRod serves up deliciously authentic Thai cuisine, and Boho is a lively rooftop bar overlooking the sparkling skyline of the city. Stylish guestrooms offer state-of-the-art amenities and Google Home voice-enabled devices.

More recently in September, digital creator @naranjalidad led the artistic process at the opening event celebration of the new ibis Styles Sevilla. Collaborating with Instagram fans of @ibisstyles, @naranjalidad created an NFT which will also appear in the ibis Styles virtual art gallery in the metaverse.

The new ibis Styles Sevilla is a place to see and be seen, with a rooftop cocktail and snack bar. Featuring nightly live music, La Azotea de la Roldana attracts locals as well as hotel guests for a buzzy atmosphere. The upbeat vibe continues inside, with a brightly colored design inspired by Andalusia's famous orange tree patios. With 218 rooms offering the "Sweet Bed by ibis", the hotel delights guests with a sparkling pool & fitness center and a great location near the Santa Justa AVE station.

“The goal of our Open to Creators campaign is to democratize today’s most advanced forms of creation – digital art and NFTs – by involving our audiences in the creative process. Through our social networks, we hope to ignite the imagination of ibis Styles guests, fans and followers, and invite them to collaborate with these ultra-talented digital artists,” said Caroline Bénard, Senior Vice-President, Economy & Midscale Brands, Accor. “At ibis Styles, we believe creativity must be shared and appreciated as widely as possible, and we are here to support creators, while empowering more people to join the global conversation and participate in the artistic community. That is why we turn our brand into a creative venue: in our hotels, on our social media platforms and in the metaverse.”

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 230,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving Net Zero Carbon emissions by 2050, global elimination of single use plastics in its hotels' guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticket: ACCYY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

Gautier Rouquayrol
Global Brands Communications
Accor