Millennium Hotels and Resorts Launches Á LA CARTE REWARDS

Newly launched dining loyalty programme dishes out rewards for every dollar spent

Millennium Hotels & Resorts has launched a new dining loyalty programme, Á LA CARTE REWARDS, that rewards its members when they dine at participating outlets. The loyalty programme allows members to enjoy a diverse selection of cuisine and earn rebates each time they dine at a restaurant or bar, which can be used to offset bills on future visits. Members will enjoy exclusive offers and invitations to special events to experience Á LA CARTE...

SINGAPORE — Millennium Hotels & Resorts has launched a new dining loyalty programme, Á LA CARTE REWARDS, that rewards its members when they dine at participating outlets. The loyalty programme allows members to enjoy a diverse selection of cuisine and earn rebates each time they dine at a restaurant or bar, which can be used to offset bills on future visits. Members will enjoy exclusive offers and invitations to special events to experience Á LA CARTE REWARDS.

There are three tiers in the Á LA CARTE REWARDS programme—Silver, Gold, and Platinum. Membership to the Silver tier is free, and loyal members are rewarded by upgrades to the Gold and Platinum tiers based on their spending per year. Upon joining, members will enjoy exclusive benefits including a $10 welcome voucher, birthday perks, invitations to lucky draw campaigns, and more.

Membership Tiers and Benefits

Rebates Structure

Upon a visit to a dining concept, members will earn a 10% rebate for every $1 spent, based on the nett amount spent before taxes and discounts. These rebates can be earned and redeemed for both dineins and takeaways, and can be accumulated and used to offset the bill for future visits. Each transaction for the earning and redemption of rebates can only be accorded to or redeemed from one membership account. Membership accounts cannot be combined to earn or redeem rebates. Rebates are valid for 1 year from the date of issuance. https://www.alcrewards.com

Food & Beverage Food & Beverage

Millennium Hotels and Resorts (MHR) is the global brand of Millennium & Copthorne Hotels Limited (M&C), a global hotel company which owns, manages and operates over 145 hotels across some 80 locations. It has several distinct hotel brands, including Grand Millennium, Millennium, M Social, Copthorne and Kingsgate, throughout Asia, Europe, the Middle East, New Zealand and the United States.

Millennium Hotels and Grand Millennium Hotels are primarily four star deluxe and five star properties situated in premier locations in major international gateway cities or prominent business locations around the world. The Millennium and Grand Millennium hotels form the largest part of the Group's portfolio, with 44 hotels around the world and around 16,000 rooms.