The Sustainable Hospitality Alliance (the Alliance) is pleased to welcome KALDEWEI to their affiliate membership, as they become the latest member to join the network for responsible hospitality, alongside Choice Hotels, Whitbread, The Merrion and Rabmer Group.

As the first bath manufacturer in the world to use its climate-friendly steel enamel in its production, KALDEWEI work with the hospitality industry to bring the latest sustainable innovations to hotel bathrooms. The German company keep longevity and circularity, as well as water and energy saving, at their core, as they work progress climate neutrality in the hospitality sector. The use of enamelled steel means that their products are 100% recyclable, of which 35% is recycled steel.

The company registers and documents its materials and products through pioneering platform, Madaster, which provides a transparent insight into the embodied carbon and toxicity of materials, as well as how their resources can be reused, time and again.

As an affiliate member of the Alliance, KALDEWEI will work together with a network of over 60 hospitality and supply chain companies to leverage the collective power of the industry to make a lasting positive impact for people, planet and place. Only through this holistic approach, is it possible to accelerate towards a more sustainable and regenerative hospitality sector, that gives back more than it takes.

At Kaldewei, we are proud to be partnering with Sustainability Hospitality Alliance, working together with members to expand a holistic approach to sustainability, sharing our expertise in innovative bathroom solutions within the built environment. Never before have the advantages of our steel enamel material been as present and convincing as they are today. As we see our climate changing before our eyes, there is no time to hesitate in eradicating plastics, acrylic and resins from bathroom fittings, which is why we are so passionate about using all natural, 100% recyclable and durable steel enamel bathtubs, shower surfaces and wash basins lead the way in sustainable bathing solutions. We look forward to uniting our expertise with that of the Alliance, showing that luxury and sustainability can go hand in hand. We call this LUXSTAINABILITY®, which describes the heart and soul of our product portfolio. Roberto Martinez, CSO of KALDEWEI
In order to work towards Net Positive Hospitality, it is essential that we convene the value chain, maximising innovation across construction and supply chains, as well as operations. That’s why I’m delighted to welcome KALDEWEI to our affiliate membership. This is a pivotal time for the Alliance, as our affiliate and hotel membership continues to grow. I greatly look forward to working with KALDEWEI and am excited to see how their expertise will help shape the future of the Alliance and circularity across the hospitality sector. Glenn Mandziuk, CEO of the Sustainable Hospitality Alliance

To find out more about the Sustainable Hospitality Alliance members, visit https://sustainablehospitalityalliance.org/about-us/ or KALDEWEI visit https://www.kaldewei.co.uk/philosophy/sustainability/.

About KALDEWEI

KALDEWEI is a German family company that has been creating bathroom solutions combining modern luxury with sustainable thinking, management and action for over 100 years and which is now in its fourth generation. The company describes this global strategic orientation with the term “Luxstainability®”. The KALDEWEI portfolio includes bathtubs, shower surfaces and washbasins made from exquisite steel enamel. This material impresses with its high-quality surfaces, elegant design, lifelong durability and 100 percent circularity. In 2021, KALDEWEI was the first sanitary company to sign the “Science Based Targets” and set out to produce in a climate-neutral way. With the new KALDEWEI Limited Edition nature protect made from CO2-reduced steel, KALDEWEI has come a big step closer to this goal. Partners in the construction industry also benefit from this, because with KALDEWEI nature protect bathroom solutions, construction projects have a significantly lower CO2 footprint. For several years, KALDEWEI has been supporting the WWF marine conservation programme which is devoted to reducing plastic waste in our oceans. This is done out of responsibility towards the environment and the following generations.

About the Sustainable Hospitality Alliance

The Sustainable Hospitality Alliance brings together engaged hospitality companies and the wider hospitality value chain, along with strategic partners, to address key challenges affecting the planet, people and places around the world.

Through their strategic initiatives and global networks, they develop practical programmes and resources to create a prosperous and responsible hospitality sector that gives back to the destination more than it takes.

Their members represent over 50,000 hotels spanning 270 brands – totalling over 7 million rooms – and include world-leading companies including Accor, Choice Hotels International, Hilton Hotels & Resorts, IHG Hotels & Resorts, Marriott International, and Wyndham Hotels & Resorts, as well as regional brands. Their network also includes other parts of the hospitality value chain, including owners, investors, suppliers, and other partners to further drive joined up action on sustainability, and accelerate the industry on the path to Net Positive Hospitality.

Emily McLeish
Senior Brand and Marcomms Manager
Sustainable Hospitality Alliance