YOTEL Embraces Hotel Tech Solution Userguest
To Unlock the Direct Channel and Unify Revenue & Marketing Strategies
Global hotel group, YOTEL is the most recent hotel group to join Userguest. The partnership between the disruptive hospitality brand, with hotel website revenue booster Userguest, is a conscious effort to optimize the group’s direct revenue stream.
Many hotels still struggle to convert direct bookings, having to rely on third-party booking sites to drive results, recently the industry has seen a shift as hoteliers look to technology to resolve this. YOTEL was looking for a solution that would be suitable for multiple properties within the group, and at the same time, help automate the personalization aspect on the websites - aligning purchase intent with the hotel’s revenue priorities.
We found exactly what we were looking for in a hotel tech partner through Userguest. Increasing direct bookings from our hotel websites was the starting point, however when we learnt about RevMarketing Automation and saw how the tool automatically helped boost revenue and optimize occupancy, we knew this would be a key differentiator. Augustin Cacot, Vice President of Demand at YOTEL
YOTEL will add Userguest to multiple properties and locations - Amsterdam, Edinburgh, New York, Porto, Singapore and Miami are just some of the hotels that will rely on the power of automation to boost direct revenue.
We are thrilled to welcome YOTEL onboard, we’re especially excited to see such great results on a multiple-property level. We worked closely with YOTEL to ensure the initial set-up of the tool was exactly as they wanted it to be for each hotel and location, then we let smart technology take over and the results are incredible
said Hicham Benyebdri the founder of Userguest.
During the initial pilot, one of the best-performing properties was YOTEL New York Times Square, in just one month Userguest helped draw user attention to specific dates that needed to be filled, resulting in an increase in incremental revenue of nearly $200K. Inventory that could have been left unsold and revenue lost if the dates had not been promoted to visitors directly on the hotel’s own website.
Userguest connects the dots between our hotels’ tech stack, allowing us to optimize inventory and bring attention to specific periods that match with what the website visitor is looking for. When we apply this across multiple properties, the overall impact could be huge for YOTEL. stated Augustin Cacot.
About YOTEL Hotels
With 22 properties in sought-after locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; Non-Stop. From buzzing cities to bustling airports YOTEL exists to challenge to status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology, and awesome people. YOTEL is the pit stop for the Non-Stop.
The global hospitality brand is based in London with regional offices in the US and Asia and has a portfolio of three brands: YOTEL (city centre hotels), YOTELPAD (extended stay option) and YOTELAIR (airport hotels). The company operates fourteen city centre hotels in New York, Boston, San Francisco, Washington D.C., Miami, Singapore, Edinburgh, London (2), Amsterdam, Porto, Glasgow, Manchester, and Park City, and six airport hotels in London Gatwick, Amsterdam Schiphol, Paris, Charles de Gaulle, Istanbul Airport (2), and Singapore Changi.
YOTEL's major shareholders include a controlled affiliate of Starwood Capital Group, the Talal Jassim Al-Bahar Group, United Investment Portugal, and Kuwait Real Estate Company (AQARAT).
YOTEL was originally created by YO! founder Simon Woodroffe OBE who took inspiration from the experience of first-class travel and translated that ethos, language and design into small but beautifully designed rooms. www.yo.co.uk
USERGUEST is a travel tech company founded in Amsterdam in 2019 by Hicham Benyebdri, Assil Bernossi, and Ahmed Chami. The start-up strives to empower hotels to be less dependent on OTAs, helping to close the gap between revenue managers and marketers. After identifying that most hotels seek to increase their unmediated revenue stream, the founders set out to develop a tool that would boost direct bookings. They developed a SaaS solution that leverages data to maximize hotel website revenue and improve customer experience.
About the Tool
Userguest is a smart notifications tool. It uses smart algorithms to display personalized notifications to each website user, prompting them at crucial points in the booking process to complete their reservation. The tool is compatible with all booking engines, which makes its integration and implementation easy and flawless for each hotel. Through RevMarketing Automation the tool automatically matches the hotel's needs and objectives to those of the visitor and their intentions.
Find out more via the Userguest website: https://userguest.com/.
Follow Userguest on LinkedIn: https://www.linkedin.com/company/userguest/.
Head of Marketing