Throughout May, the 15 winners of the UNWTO Awake Tourism Challenge were given the opportunity to take part in the Acceleration program offered by Spark, Les Roches Hospitality School, at Crans-Montana, the Swiss Campus of the school. The acceleration program focuses on key issues for tourism entrepreneurs and startups, including marketing and finance strategy, market research, fundraising, legal concerns and transparency. The participants also took part in a Technology Challenge, designed to put into practice what they learned at Crans-Montana.

The final, which marked the culmination of the acceleration program, provided an opportunity for the startups to pitch their business ideas. The event was attended by around 100 participants including investors and stakeholders in private equity, international investment funds, consulting firms, Spark's technology partners, as well as several representatives of the Swiss authorities, indicating the high level of interest and support for the innovative solutions being developed by the startups.

The winning startups included Coastruction (Netherlands), Noytrall (Portugal), SmArt Tourism and Hospitality Consulting (Panama), Quantum Temple (USA), Socialbnb (Germany), Baahdy and Birdy (Norway), Instituto de Accesibilidad (Spain), Kamatjona (Namibia), Weavair (Singapore), R3Charge (Germany), Impact Innovations Institute (Safe YOU) (Armenia), NomadHer (South Korea), Murmuration (France), Evelity by Okeenea Digital (France), and Accessible Qatar (Qatar).

Identifying solutions to the biggest challenges

The UNWTO Awake Tourism Challenge is organized by the UNWTO, in collaboration with its partners, to encourage startups and entrepreneurs to develop solutions that address key challenges for the sector. The Challenge features six distinct verticals, enabling applicants to submit their solutions to the pillar that best aligned with their innovations. These verticals included Green and Blue Economies, Local Community Involvement, Tourism Education, Ecological and Sustainable Capital Creation, Women Empowerment, and Tourism Tech for Good.

The winning startups of the UNWTO Awake Tourism Competition have also joined the Innovation network, which now comprises 300 leading startups from all the startup competitions organized by the UNWTO's Innovation department since its establishment in 2018.

Looking ahead, the next edition of the global startup competition is scheduled to launch in the fourth quarter of 2023, revolving around the themes of the SDG Competition. This upcoming event will further encourage entrepreneurs to address the Sustainable Development Goals and make a positive impact on the tourism sector.

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About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

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