George Limbert — Source: Red Roof

Red Roof President George Limbert is stepping down from his role, effective July 12, to pursue interests outside of the hospitality industry.

Mohamed Thowfeek, board member of Red Roof, will oversee the day-to-day operations as the company begins its executive search, according to a news release.

Limbert has been with the company since 2013 and assumed the role of president in August 2021 after holding an interim capacity since October 2020. Prior to that, he served as Red Roof's general counsel. He also served on the company's leadership team, which led it through the pandemic.

On behalf of the board, we thank George for his extensive contributions to Red Roof over the past decade, first as general counsel and most recently as president, Thowfeek said in a news release. With support from the leadership team, he has successfully positioned the company for the future. Red Roof is well-positioned for long-term profitable growth. We have complete confidence in our senior management team, and we are positive that during this transition period, we will continue to deliver the highest quality experiences for both our franchisees and guests as we have historically done.

In 2021, Thowfeek said in a news release that Limbert was the right leader to take the company forward and lead it's ambitious growth strategy and continue to create value for our franchisees and our guests.

About Red Roof ®

Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment, serving millions of guests each year. Red Roof's portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, HomeTowne Studios by Red Roof®, The Red Collection®, and Red Roof's dual-branded properties. Red Roof has over 60,000 rooms in nearly 700 properties in the U.S. and internationally in Japan. For more information, visit or download Red Roof's free app for iOS and Android devices. To learn about franchising opportunities, visit

Red Roof's Vision: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.

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