HSMAI Adrian Awards Celebrates the Next Great Chapter — Photo by HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is now accepting entries for the 2023 Adrian Awards. The 67th annual Adrian Awards competition focuses on WanderLOVE, highlighting the stories of remarkable marketing and public relations campaigns, ads, earned media programs, experiential and digital experiences that spark a love for travel, igniting a desire for exploration in travelers around the world. Winners will be honored at the HSMAI Adrian Awards Celebration, returning to the New York Marriott Marquis, February 13, 2024.

“HSMAI is honored to acknowledge the innovators within the travel and hospitality industry,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Their creative efforts push the boundaries, spark inspiration and produce results for brands, destinations and all segments within the industry, reflecting HSMAI's recognition.”

The Adrian Awards encompass five divisions: Advertising, Digital, Public Relations/Communications, Integrated Campaigns and trending topics. In the spirit of WanderLOVE, HSMAI invites travel industry professionals and agencies to enter the projects and campaigns that inspire travelers to venture out, see the world and create memories.

The Adrian Awards are embracing the ever-changing landscape of travel and hospitality marketing, adding seven new categories, increasing the total number to 52. These include awards for digital creators, reputation management, affiliate marketing and broadcast integration. In addition, this year’s new Trending categories are Artificial Intelligence and ESG (Environmental, Social, Governance) marketing. These additions reflect the future of the industry and provide a wide variety of opportunities for industry professionals and agencies to submit outstanding work.

Also new this year, one Gold Award will be given in each entry category for small, medium and large budget campaigns, in addition to multiple Silver and Bronze awards. Each Gold Award recipient will be considered for a select number of Platinum awards, and Platinums will be considered for Best of Show awards in the Advertising, Digital, Public Relations/Communications and Integrated Campaigns divisions. Top Trending division entries will receive a President’s Award.

Adrian Award entries can be submitted from July 17 through Sep. 8, 2023. All entries must be submitted online. Visit adrianawards.com for entry and nomination information.

Entries will be judged by a panel of advertising, digital, public relations and communications experts and leading members of the hospitality and travel industry. Professionals interested in being a judge must have at least eight years of hospitality, travel or tourism marketing, or specific media experience. For more information or to apply, please visit HSMAI Adrian Awards Judging.

Nominations are also being accepted for the 2023 class of HSMAI Top 25 Extraordinary Minds in sales, marketing, revenue optimization and distribution. HSMAI is also accepting nominations for Lifetime Achievement Awards in marketing and public relations.

To support the achievements and success of hospitality and tourism professionals, consider becoming a 2023 Adrian Awards partner. Contact Elise Rhinehart at [email protected].

About HSMAI

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

Lorena Bonner
MMGY NJF
HSMAI