Market Insight is the industry's first predictive market intelligence tool that captures hotel booking intent in real time, to uncover new revenue opportunities with forward looking data.

Market Insight utilizes a blend of cutting-edge data sources that aggregate constantly updated and precise search data from various channels, including OTAs, meta searches, global distribution systems (GDS), online reviews, rankings, flight searches, events, holidays, and short-term rental inventory data.

The solution is driven by a unique AI demand segmentation technology, which transforms billions of these forward-looking data points per destination into real-time demand levels, categorized by sub-location, stay patterns, and hotel types.

With lightning-fast, real-time streaming data sources, immediate alerts are generated when there are changes in demand, giving users an advantage in staying ahead of the curve.

This expedites the forecasting process and empowers you to swiftly grasp pre-booking market demand at your property. As a result, you can capitalize on revenue opportunities by adapting your pricing and marketing strategies to meet changing demand.

As budget season is now upon us, it's crucial to assess your tech stack to ensure you are equipped with the industry's best data insights to tackle the challenges and take the opportunities that lie ahead.

Market Insight not only helps you plan for the upcoming year with accurate demand forecasting but improves occupancy and RevPAR at your property.

How do we know that? We conducted a study to find out. Watch the video below to find out more.

About Lighthouse

Lighthouse (formerly OTA Insight) is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth. We continually innovate to deliver the best platform for hospitality professionals to price more effectively, measure performance more efficiently, and understand the market in new ways.

Trusted by over 65,000 hotels in 185 countries, Lighthouse is the only solution that provides real-time hotel and short-term rental data in a single platform. We strive to deliver the best possible experience with unmatched customer service. We consider our clients as true partners—their success is our success.

Jonathan Gough
PR & Content Manager