Rotana at the Future Hospitality Summit

Rotana announced at the Future Hospitality Summit (FHS) today, its growing pipeline as it looks to expand its operations with 30 planned openings in the next three years.

Rotana at the Future Hospitality Summit

Photo by Rotana

Rotana announced at the Future Hospitality Summit (FHS) today, its growing pipeline as it looks to expand its operations with 30 planned openings in the next three years.

The Kingdom of Saudi Arabia remains a key focus for the hospitality brand as it signed four “Edge by Rotana” and one “Rayhaan by Rotana” properties in Riyadh earlier this year. The new hotels will add an impressive 618 keys to Rotana’s expansive portfolio in the Kingdom. In line with Rotana’s ambitious goal to triple the number of rooms it currently runs in the Kingdom to 6,000 over the next four years, the group added an “Edge by Rotana” property in Al Baha to its portfolio in 2023.

Across the region, Rotana is gearing up to open several new properties during the last quarter of 2023, leveraging the buoyant hospitality trade. For the remainder of 2023, Rotana will see the opening of Riviera Rayhaan by Rotana in Doha, Qatar and Bomonti Arjaan by Rotana in Istanbul Türkiye.

We are excited to be participating in the Future Hospitality Summit again this year, offering a fantastic opportunity for Rotana to showcase its latest developments and connect with industry peers. Leveraging our keen understanding of the market, we look forward to further developing our brand presence across the region as well as entering new markets globally, always delivering on our brand promise of ‘Treasured Time’ to guests across the world. Makram El Zyr, Corporate Vice President of Development at Rotana

For 2024, Rotana’s pipeline encompasses Dar Rayhaan by Rotana in Al Khobar, Saudi Arabia; and Onyx Arjaan by Rotana in Manama, Bahrain. Underlining its strong focus on expansion in Africa, Rotana has signed agreements for several new openings next year. It is also expected to make its debut into the Algerian market with the launch of Azure Rotana Resort & Spa in the port city of Oran. Additionally, Bloom Arjaan by Rotana on Abu Dhabi’s Saadiyat Island, also scheduled to open in 2024, will feature 217 serviced hotel apartments, a floating infinity swimming pool, a range of dining outlets and a state-of-the-art fitness centre.

Further cementing its prominent position in the African continent, Rotana recently announced a new Arjaan Hotel Apartments by Rotana branded property in Senegal. The 150-key property in Dakar will represent the height of elegant city living and is expected to be completed by 2026.

Globally, Rotana marked its foray into the United Kingdom with two new London properties under Centro, its lifestyle hotel and serviced apartment brand. Centro New Malden and Centro Kingston are slated to open in 2024. These two properties are set to launch as part of a wider agreement to develop up to 1,500 keys over multiple sites across the greater London region, all under the Centro brand.

The hospitality group also announced its debut in Georgia with the upcoming opening of Pontus Rotana Resort & Spa, Gonio. Expected to open in 2026, the five-star property with world-class amenities will add 600 keys to Rotana’s diverse portfolio.

Development Sales & Marketing Development

Rotana Hotel Management Corporation (Rotana) was founded in 1992, by a partnership between two visionary thinkers, Nasser Al Nowais and Selim El Zyr, who were joined three years later by Nael Hashweh and Imad Elias. Operating as Rotana, it opened its first property, the Beach Rotana Abu Dhabi in 1993 and is today one of the leading hotel management companies within the Middle East and Africa.

Edge delivers a powerful performance advantage to existing hospitality brands. The brand provides the peace of mind that comes with having day-to-day systems and operations handled by an expert team with decades of experience. Edge also provides wider distribution channels and reservation platforms, as well as support from the Rotana name and the Rotana Rewards Loyalty Programme, which all combine to elevate performance.

First-class residences, with an added personal touch, characterize Arjaan Hotel Apartments by Rotana which have been developed with both long-term guests and families in mind. Arjaan Hotel Apartments by Rotana are the pinnacle of the Rotana offering. They represent the height of elegant city living for long stay residents and for families, set in some of the loveliest hotel apartment buildings anywhere.

Our new product brand, Rayhaan, respects the beliefs and culture of our guests whilst fostering the image of a new Arabia in today’s world. In Arabic, the word ‘rayhaan’ describes an aromatic plant which is mentioned in the sayings of prophets within the Holy Quran. The Rayhaan Hotels & Resorts by Rotana brand might be the first alcohol-free hospitality concept in the region, but that is far from its only unique selling point.