- NUMA Group is building Europe’s first fully digital hospitality brand, using proprietary technology to optimize hotel operating processes and creating the most user-friendly platform for guests.
- The company recently reached €1.5bn in real estate AUM and has over 4,500rooms and apartments across 28 major European cities–focusing on boutique studios for modern travelers.
- Verlinvest, the global consumer growth equity investors, led the round, followed by Cape Capital, and joins existing shareholders including Headline, Cherry Ventures, DN Capital and Soravia.
The NUMA Group (www.numastays.com) announced that in a Series C funding round led by Verlinvest, they have secured 59 million USD in growth capital to further develop their advanced technology and expand their digital hospitality platform across Europe.
Founded in Berlin in 2019, the company offers a fully digitized service that combines the advantages of traditional hotels – guaranteed quality, licenses, 24-hour service, luggage storage, etc. – with the comfort and flexibility of short-term rental companies like Airbnb or Abritel – larger rooms with kitchen, city center location, and amenities just like at home, e.g., fast Wi-Fi – providing guests the greatest possible choice and a fantastic guest experience at the best value.
NUMA has fully digitized the usual hotel procedures: Book a room in a few seconds, check-in and out comfortably online with a smartphone, use guest service via WhatsApp, and book additional services and experiences on-site online. NUMA offers a comprehensive solution for guests who increasingly demand a seamless, digital, and exclusively mobile-organized travel experience.
The company sees its mission in transforming the European hotel industry worth over 100 billion Euros. A sector where traditional hotel chains struggle to adapt to new consumer behaviors and where short-term rental platforms face increasingly strict regulations from municipal authorities, especially regarding the misuse of residential properties. According to the travel news site Skift and industry experts, in 2022 alternative accommodations (e.g., short-term rentals) made up 20 percent of the travel market. This type of accommodation grew twice as fast as the rest of the market, and a steady double-digit CAGR growth rate is expected as alternative accommodations continue to move mainstream.
In addition to top-notch offers for guests, the technology developed by NUMA, pricing tools, and the use of anonymized data contribute to operational savings, e.g., through process automation, as well as to higher revenues through smart pricing and utilization maximization. This results in more sustainable growth and higher structural profitability than the industry average.
In this recent financing round, the circle of investors expanded with Verlinvest as a new investor – an international investment company backed by the Belgian corporate and brewing group AB InBev and its families, which has invested in successful consumer brands like Oatly, Vita Coco, Tony's Chocolonely, and Chewy.com. Also new is Cape Capital. Existing investors such as Headline, Cherry Ventures, DN Capital, and Soravia have also participated in the NUMA funding round again.
Our mission at NUMA is to create a new category in the hospitality industry that meets the needs of modern consumers. When it comes to digitizing and enhancing the entire travel experience, we've only scratched the surface. Our aim is to create a better connection between our guests and the cities they visit. We are very pleased to have Verlinvest as a partner on our side, whose team shares our vision of modernizing the industry, and whose expertise in scaling globally successful companies will help us achieve our goal of establishing an iconic brand for modern travelers. Thanks to the additional financial firepower, we can accelerate the development of our market-leading proprietary technology and at the same time present a strong balance sheet. We look forward to unlocking more top-notch locations across Europe together with our property and financing partners – and most importantly, with our guests. Christian Gaiser, CEO and co-founder of NUMA
In recent years, traditional hotel chains have struggled to meet the demands of an increasingly digital-savvy and restless consumer world, and at the same time, traditional hotels have been hampered by outdated backend infrastructures, large franchise networks, and a sluggish corporate culture. NUMA offers a holistic solution to these problems, thanks to a user-friendly front-end interface and the novel data-driven model, in which cutting-edge technology is paramount and optimizes business processes in the background. NUMA fits perfectly into our strategy, which aims to support ambitious, technology-driven companies whose passion is to offer their guests unique consumer experiences. We look forward to supporting Christian and his team in building Europe's first genuine digital hospitality brand. Verlinvest Managing Director Raphael Thiolon
NUMA demonstrated the resilience of its model during the pandemic. The company has seen rapid growth across Europe and is now present with 4,500 units in ten European countries or in 28 attractive European cities, including Berlin, Munich, Rome, Milan, Barcelona, and Paris. The NUMA Group was founded in 2019 by Christian Gaiser, Dimitri Chandogin, Gerhard Maringer, and Inga Laudiero, who complement each other wonderfully in their skills and visions. While Christian Gaiser grew up in a family-run hotel in the Black Forest, his other co-founders built their careers in FinTech (Gerhard Maringer), Private Equity (Dimitri Chandogin), and financial services (Inga Laudiero).
About NUMA Group
Berlin-based NUMA Group is the leading European operator of fully-digitized boutique apartments and technology developer. The company with the brand attitude "Traveling with Soul" offers innovative design hotels for modern travelers. As a reliable partner for investors, owners and developers, NUMA uses proprietary technology-based operator solutions that largely automate operational processes and increase cost efficiencies and revenues. NUMA successfully operates more than 4,500 units in European A-cities, including Berlin, Munich, Rome, Milan, Madrid, Barcelona and Vienna. numastays.com - partner.numastays.com