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Why Hospitality's Future is Conversational, Data-Driven, and AI-Powered

The hospitality industry produces vast amounts of data, yet many hotels struggle to translate it into actionable insights. At ITB Berlin, Infor's VP of Hospitality Strategy, Alan Young, unveiled the company's approach to solving this challenge through AI-driven revenue management and conversational analytics.

By Alan Young and Simone Puorto

Infor's new AI-powered data lake and analytics platform allows hotel staff at every level to interact with their data in real time. Whether it's a GM analyzing pricing scenarios, a revenue manager forecasting demand, or a housekeeper optimizing room assignments, employees can now ask questions in plain language and receive instant, predictive insights.

Young highlights that hospitality is shifting away from static reports and manual analysis. Instead, data will “speak back” to hoteliers, providing real-time recommendations and streamlining decision-making. This approach empowers all hotel employees—not just executives—by replacing outdated processes with AI-driven automation.

By breaking down tech silos and human silos, Infor is ensuring that AI is not just a buzzword, but a tool that enhances efficiency across all departments. Looking ahead, Young predicts that conversational AI will become the industry standard, democratizing data access and eliminating friction in hotel operations. As he puts it, hoteliers won't be doing more with less—they'll be doing more with more information.

Key Takeaways

  • AI-powered data access – Infor's analytics platform allows hotel teams to query data in plain language and get real-time insights.
  • From static reports to conversational AI – Hospitality is moving away from traditional reporting to interactive, predictive analytics.
  • Empowering all hotel employees – AI isn't just for executives—housekeepers, front desk teams, and revenue managers can all benefit from real-time data-driven decisions.
  • The future is AI-driven operations – Conversational AI will soon become the norm for reporting, staffing, and decision-making.

With AI-driven automation and a shift toward conversational analytics, the future of hospitality is not about working harder, but working smarter.

Technology Technology
Alan Young
Alan Young
VP, Strategy | Hospitality, Infor

A seasoned business and technology visionary, Alan Young is the VP, Industry Solutions and Strategy for Infor. He is recognized for his provocative insight into how emerging technology impacts industries, and how leaders can better connect with their customers and employees for sustained growth.

Simone Puorto
Simone Puorto
Head of Emerging Trends and Strategic Innovation, Hospitality Net

Simone Puorto is a techno-philosopher, consultant with over 25 years of international experience, and the prolific author of five best-selling books exploring the intersection of technology and the travel industry.

Hospitality Net
Press & Media

Founded in 1994 in Maastricht, the Netherlands, Hospitality Net is the #1 B2B portal for global hotel professionals and one of the longest-running independent hospitality B2B publications in the world. Hospitality Net acts as a neutral broker and publisher of hotel business information, built on a membership model for all stakeholders in the global hotel industry.

Infor
Supplier

Infor Hospitality is dedicated to helping industry leaders create a scalable technology platform to unite locations and empower their teams, developing powerful multi-tenant cloud software for hotels, casinos, and restaurant organizations. We work with customers and integration partners in over 135 countries to help them achieve strategic clarity, operational efficiency, consistently superior guest experiences, and maximized revenues.