Rethinking Wellbeing - Why It's More Than Spas & Luxury Hotels

Hospitality often treats wellbeing as a luxury spa experience, but Valentina Clergue of EHL argues it's so much more.

Key insights

  • Wellbeing isn't just about pleasure (spas, massages) but also meaning, growth & social connections.
  • Employee wellbeing is as critical as guest wellbeing. Happy staff = happy guests.
  • Wellbeing isn't exclusive to luxury hotels. Sleep, good food, fresh air, and social interaction matter everywhere.
  • Hospitality struggles with talent retention because young professionals seek work-life balance that the industry often lacks.

Valentina hopes that by next ITB, wellbeing will be a priority for all hotels—not just a trend for the privileged few.

Wellness & Wellbeing Wellness & Wellbeing

Valentina Clergue, PhD, is an experienced senior researcher with interests pertaining to branding, advertising, and sustainable consumption, teaching courses in Marketing, Brand Management and E-Marketing at EHL.

Simone Puorto is a techno-philosopher, consultant with over 25 years of international experience, and the prolific author of five best-selling books exploring the intersection of technology and the travel industry.

EHL Hospitality Business School (Lausanne) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities. EHL is the world's first hospitality management school that provides university-level programs at its campuses in Lausanne and Chur-Passugg, as well as online learning solutions.

Founded in 1994 in Maastricht, the Netherlands, Hospitality Net is the #1 B2B portal for global hotel professionals and one of the longest-running independent hospitality B2B publications in the world. Hospitality Net acts as a neutral broker and publisher of hotel business information, built on a membership model for all stakeholders in the global hotel industry.