Radisson Hotel Group is driving resurgence in European tourism with flagship hotels

Radisson Hotel Group followed up on a historical 2024 – its strongest ever year in signings and openings – with the successful (re)opening of Radisson Collection Hotel, Berlin and a flying start to 2025. With a plan to add over 37,000 rooms to its portfolio through signings, expansion is continuing across key markets in Europe – where it is strengthening its presence to drive tourism – as well Middle East, Africa, and Asia.

Radisson Hotel Group is driving resurgence in European tourism with flagship hotels

Photo by Radisson Hotel Group

Radisson Hotel Group followed up on a historical 2024 – its strongest ever year in signings and openings – with the successful (re)opening of Radisson Collection Hotel, Berlin and a flying start to 2025. With a plan to add over 37,000 rooms to its portfolio through signings, expansion is continuing across key markets in Europe – where it is strengthening its presence to drive tourism – as well Middle East, Africa, and Asia.

From good to great’ best describes the evolution of our European Network. We continue leading the upper-upscale segment on the continent in both urban and resort segments. Radisson Blu remains the largest upper-upscale brand in Europe for over a decade alongside Radisson Collection and Radisson RED. Many new destinations and collaborations reflect our commitment to drive further value to our guests and owners such as our partnerships at the Porsche Design Tower in Stuttgart and with Manchester City Football Club in UK as well as many new additions in places like Barcelona, Madrid, London, Paris, Berlin, Rome, Milan, Zurich, Amsterdam, Athens, Mykonos, Santorini, Canary Islands, Cortina, Sardinia, and more. We are grateful for the trust of our owners and the generosity of our people. Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group

The year began with the grand opening of the Radisson Collection Hotel in Berlin. This new lifestyle luxury landmark in the heart of the vibrant Mitte district is located close to iconic monuments such as the Berlin Cathedral or Museumsinsel. Described as “the new icon of Berlin” it offers an exceptional experience for business and leisure travelers alike. The property has been transformed following the incident in December 2022 and now houses a spectacular “Living Tree” in its lobby.

This opening is followed by the signing of a Radisson RED Hotel in Berlin and a Radisson property in Krefeld. The new hotel in Krefeld will be part of a newly built mixed-use development, while the RED Hotel in Berlin is currently undergoing extensive modernization prior to its opening in late 2026. Later this year, a Prize by Radisson hotel in Osnabrück will open its doors, along with two new Radisson properties.

Next to these additions, we further also just announced the signing of three new Radisson Individuals hotels, adding an additional 314 rooms to our German portfolio, and confirming our commitment to Germany as a strategic and key focus market for Radisson Hotel Group.Elie Younes.

HARBR. Hotel Heilbronn, a member of Radisson Individuals offers 127 rooms and is centrally located in Heilbronn’s business district next to the ‘Wissenschafts- und Technologie-Zentrum’, a technology park which hosts several companies, making it an ideal location for business travelers. HARBR. Hotel Konstanz, a member of Radisson Individuals, 76 keys, is situated near Lake Constance and close to the border of Switzerland. As to the central location and close proximity to the old town, the hotel is the ideal venue for both leisure and business travelers. HARBR. Hotel Ludwigsburg, a member of Radisson Individuals consists of 111 rooms and offers close access to the city center, the train station and the main points of interest of the city. Upon opening later this year, the three Radisson Individuals hotels bring the Group’s portfolio in Germany to 64 hotels in operation and under development with 14,648 rooms – spanning 9 of the Group’s brands and representing the biggest Radisson Hotel Group portfolio in a European country.

Building on its strategy of relevant brands for every market, and strong in conversion as well as new-built projects, Radisson Hotel Group continues to expand in tier-1 markets in Europe and other regions. Today 65% of RHG’s owner base holds more than one hotel with the Group and 50% of owners keep their properties for 20 years or more.

Radisson Hotel Group’s growth in Europe has been marked by signings and openings across the continent. The recent signing of four new properties in Norway, including the first ever Radisson Individuals and Prize by Radisson hotels in the Nordic region. The hotels are set to open later this year, with a total of 519 hotel rooms near the UNESCO World Heritage city of Bergen.

In the United Kingdom, Radisson Hotel Group announced the new Medlock Hotel, to be opened in late 2026 on the world-famous entertainment destination Etihad Campus, home of Manchester City Football Club. The hotel will boast over 400 rooms, including a luxury penthouse suite, as well as access to the Campus’ range of facilities. This followed the announcement of a Prize by Radisson hotel in Glasgow, the first within UK. The Group has since announced a 180-key new-build Radisson hotel, located at the new home of Oxford United Football Club, the UK’s first all-electric stadium.

In Iberia, Radisson Hotel Group has reached over 10 hotels and expanded into new regions in Spain with the signings of Radisson RED Malaga and Radisson Resort & Residences Tenerife, as well as growing its presence in the capital with the new Radisson Collection Madrid. In Portugal, the Group also announced the signing of the Radisson RED Porto Gaia and refurbished Radisson Blu Hotel, Lisbon.

In Paris, two amazing flagship hotels are under development: Maison Rivoli Paris, A Radisson Collection Hotel and Radisson Blu Hotel, Paris Porte de Versailles whereas the doors of Le Relais de La Malmaison, a member of Radisson Individuals, recently opened to offer guests a tranquil retreat near Paris.

Elsewhere, in the Middle East, the Group has announced two new Park Inn by Radisson properties in Madinah, Saudi Arabia, which will host 587 hotel rooms and 146 serviced apartments in partnership with the Knowledge Economic City. In the United Arab Emirates, the signing of the Radisson RED Marjan Island in Ras Al Khaimah will bring 285 rooms, event spaces, and spectacular design to the rapidly growing city.

With new signings and openings in the Philippines, Vietnam as well as Sri Lanka, Radisson Hotel Group is a major player in Asia Pacific, entering the top 5 of fastest growing hotel groups. Finally, in India alone, the Group is about to cross the mark of 200 hotels (in operation and under development) and announced two new properties in Bengaluru, and flagship properties in other key cities such as Ludhiana and Jaipur.

Radisson Hotel Group is on track for another record-breaking year in 2025, with a strong pipeline of openings and signings supporting its global growth strategy.

Development Development

Radisson Hotel Group is a rapidly expanding international hotel group, operating in EMEA and APAC with over 1,575 hotels in operation and under development in +100 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

Prize By Radisson is a new generation of centrally located lifestyle led properties. Prize By Radisson’s eclectic character combines comfortable accommodation in an informal setting and service culture. Welcoming social spaces put smart design first, ensuring that guests can make the most of their stay - whether for work or play. At Prize By Radisson, we believe a stay should be convenient and efficient, starting from the booking all the...

We spark the thrill of exploration, delivering unique experiences at every turn. We cater to the innate curiosity for the untold stories woven into our hotels and their unique destinations while remaining dedicated to service excellence.

Radisson Blu invites you to follow your curiosity and think in Blu. The first hotel, opened as the SAS Hotel in Denmark in 1960, was designed by acclaimed architect Arne Jacobsen and was heralded as the first design-forward hotel, a hallmark retained by the brand today. The new Radisson Blu logo honors this heritage of functional Scandinavian design.

Park Inn® by Radisson is an upper midscale hotel brand that delivers stress-free experiences, good food and upbeat environments. Park Inn by Radisson positively lifts our guests’ mood for a happy stay – with clever use of color; inspired, contemporary design; and friendly personalized service with surprising, feel-good extras. Park Inn by Radisson hotels are in capital cities, around economic and transit hubs, and conveniently situated...

Radisson is owning its space as a pioneer in hospitality. The 115-year-young brand was first established in the United States by visionary hotelier Edna Dickerson. Through her focus on purposeful innovation, Radisson became a global powerhouse. In a nod to its American roots, the new Radisson logo references the original signage with a prominent uppercase font that was once displayed on hotels across the country.

Radisson Collection is a luxury lifestyle collection of iconic properties located in unique locations. While the character of each Radisson Collection hotel feels authentic to its location, all of them offer the ultimate template for contemporary living – united by bespoke design and exceptional experiences across dining, fitness, wellness and sustainability.

Radisson RED® is an upscale, select service hotel brand that presents a playful twist on the conventional. Radisson RED hotels inject new life into hospitality through informal services where anything goes, a social scene that’s waiting to be shared and bold design that kick-starts the fun. Radisson RED hotels are in vibrant, urban locations where travelers have the unique opportunity to tailor their stay to their style.