Revenue Management… for Toilets? When Nature Calls, Demand Is Non-Negotiable!

Foreword: Some things make me wonder…..

Ever been stuck in a long airport restroom queue, staring at an occupancy screen, wondering why one side is packed and the other is empty?

Now, if you’re like me, you probably saw this and thought… This could be optimized!

“When nature calls, demand is non-negotiable”
And if hotels, airlines, and theme parks apply revenue management, why not restrooms?

So let’s talk Toilet Yield Optimization.

1️⃣ Dynamic Pricing – Because Urgency Has a Price

Every industry has surge pricing – why not this?

Standard Access → Free, but expect a wait.

Fast Lane (Priority Boarding) → Skip the queue for a small fee.

Premium Stall (Extra Space, Luxury Feel) → Need extra room? Pay for the upgrade.

Weight-Based Pricing → Measure urgency.

Pre-buy discounts → Prepay your stay 🙂

2️⃣ Upselling & Add-Ons – Because Comfort Sells

Hotels charge for minibar snacks, airlines charge for seat selection – why not optimize the upsell experience here?

Express Flush™→ Need to make a quick exit? Pay €0.50 for a turbo flush.

Mood Lighting & Music→ Spa vibes? Sure. Heavy metal for motivation? Whatever helps.

Tissue Tiers™→ Standard tissue is free.

Want 4-ply luxury? → That’s a €1 upgrade.

Late Check out? → Let’s be honest, things can escalate. Pay a small fee for extended stay.

3️⃣ FOMO Marketing – Because Scarcity Sells

If airlines use “only 2 seats left at this price”, why can’t restrooms do the same?

Live Fill Rate Updates → “Only 1 stall left! Lock in your spot NOW.”

Peak Pricing→ Charge more when occupancy hits 90%.

and lets not forget surge pricing …. Surge Pricing → You know who you are.

4️⃣ Hostel-Style Shared Facilities – Because Not Everyone Needs Privacy

Dormitory-Style Cubicles→ For those who don’t mind communal efficiency. Think hostel vs. hotel.

Private Stalls → Need peace and quiet? Upgrade to executive class.
Some people are happy in economy, others want first-class treatment.

5️⃣ Membership & Loyalty – Because Repeat Business Matters

Frequent User Pass→ 10 visits = 1 free VIP stall.

Subscription Model → Unlimited access for a flat monthly fee.

Corporate Accounts → Special access for business travelers. Extra privacy for zoom meetings.

Revenue Management: It’s for Every Demand-Based Service
High demand. Limited capacity. Price sensitivity. It’s the same game, just a different setting.

Love,

Fabi