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Press Release Markets & Performance

PATA Debuts “Tourism in Focus”: Monthly Insights Tracking the Future-Defining Trends in Tourism

The Pacific Asia Travel Association (PATA) has released the first edition of Tourism in Focus, a new series of monthly publications designed to capture key tourism trends and developments across the Asia Pacific region and present such crucial information in a concise, accessible format.

PATA and TripAdvisor
PATA Debuts

PATA Debuts

Photo by PATA

BANGKOK – The Pacific Asia Travel Association (PATA) has released the first edition of Tourism in Focus, a new series of monthly publications designed to capture key tourism trends and developments across the Asia Pacific region and present such crucial information in a concise, accessible format.

Published under the tagline ‘Insights for a Meaningful Pacific Asia Tourism Economy’, the series delivers timely, data-driven intelligence on how travel and tourism is shaping national economies and industry priorities. It will inspect a wide range of tourism segments, including activity-based, cultural, experiential, health and wellness, special interest, and purpose-driven tourism.

It is with pride that I introduce the Tourism in Focus series. This initiative, crafted in alignment with the Association’s Strategy 2030, enhances PATA’s commitment to equipping members and the wider industry with knowledge of emerging trends, innovations, and opportunities that will shape the future of travel and tourism. With each edition, Tourism in Focus will present insights shared by a diverse range of PATA partners and expert members, reflecting the richness of perspectives across our network. By working together, we aim to keep the industry informed and ready for what comes next.PATA CEO Noor Ahmad Hamid

The debut edition, titled The Future of Travel is Personal, Playful, and Profound: What Marketers Must Embrace Next for Travel, was produced in partnership with Tripadvisor, a long-time PATA partner and one of the world’s leading online travel platforms.

The complimentary publication is now available on the PATA Catalog and can be accessed via the following link: www.pata.org/research-q1v63g6n2dw/p/tourism-in-focus-july-2025

Media Contact

Phimphika Artthakhan (Fon)

Manager - Strategic Partner Relations, PATA [email protected]

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Markets & Performance Markets & Performance
PATA
Association

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines...

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TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors**, and more than 100 million reviews and opinions covering...