Cordis Sets A New Pulse With Global Campaign Featuring Amber Liu

Langham Hospitality Group has launched a new global brand campaign and positioning strategy for Cordis Hotels and Resorts (“Cordis”). Coinciding with the 10th anniversary of Cordis, the “Let Your Heart Rule” manifesto champions the pursuit of passions, the value of authentic connections, and the freedom to live a life guided by what truly moves you.

Established in 2015, Cordis – which is Latin for “of the heart” – built its identity as an upscale brand committed to the delivery of sincere guest servicing, genuine local experiences, and comprehensive wellness offerings. The marketing refresh broadens that foundation to shape the brand into a symbol for living with purpose, embracing authenticity, and seeking experiences of lasting personal significance.

Cordis has always believed in creating travel journeys that are both heartfelt and heart-healthy, where guests are truly cared for, and where authentic local offerings, good health, and wellbeing are paramount. This new campaign builds on that promise, encouraging guests to pursue travel experiences that speak to who they are – experiences shaped by passion, connection, and a sense of personal meaning. Langham Hospitality Group Chief Executive Officer Bob van den Oord

Much of the campaign centers on singer Amber Liu, who brings her individuality and fearless creativity to the initiative as its global ambassador. Through a series of films and digital shorts, Liu appears in stories that capture the joy of pursuing passions, the freedom of following one’s own path, and the power of authentic connection. Each vignette is rooted in offerings of Cordis destinations and local communities, underscoring the brand’s belief that travel is a canvas for experiences that leave a meaningful and lasting imprint.