Hospitality America Promotes Adam Bullard to Vice President of People and Culture
Leading the next chapter of our people strategy—where passion, excellence, adaptability, community, and humility fuel sustainable growth
Bullard brings manufacturing sector HR experience to lead people strategy across Hospitality America's growing hotel portfolio.
GREENVILLE, SC—Hospitality America is pleased to announce the promotion of Adam Bullard to Vice President of People and Culture. In this role, Adam will lead the company’s human resources vision and strategy across its growing portfolio of hotels, strengthening Hospitality America’s commitment to cultivating high-performing teams and a culture grounded in purpose, accountability, and genuine hospitality.
As Vice President of People and Culture, Adam champions recruitment, onboarding, engagement, and talent development initiatives that support the organization’s long-term growth. His leadership ensures Hospitality America continues to attract, develop, and retain exceptional talent while aligning people strategies with the company’s operational and commercial objectives.
Adam joined Hospitality America with a background in human resources consulting across the manufacturing sector, where he developed expertise in workforce planning, organizational development, and performance management. He brings a distinctive perspective to hospitality — combining operational discipline with a people-first leadership approach that reflects the company’s values and service culture.
Reinforcing Commitment to Culture
Adam’s promotion reflects both his impact and our belief that culture is a competitive advantage. His ability to build scalable people systems while preserving the heart of hospitality strengthens our organization at every level. As we continue to grow, Adam’s leadership will ensure our teams remain engaged, empowered, and aligned with our mission.
Ben Campbell, President & CEO of Hospitality America
Adam holds a master’s degree in organizational leadership and a bachelor’s degree in management. He is passionate about developing talent and advancing Hospitality America’s mission to create exceptional experiences for its team members, guests, and partners.
I am honored to step into the role of Vice President of People and Culture at Hospitality America. Our commitment to integrity, clarity, and genuine care for people is what sets this organization apart. I look forward to continuing to build a culture where our team members are empowered to grow, lead with purpose, and thrive.
This promotion reinforces Hospitality America’s commitment to investing in leadership and fostering a workplace where people thrive — both professionally and personally.
About Hospitality America
Hospitality America is a Greenville, S.C.-based third-party hotel management and consulting company that operates Hilton- and Marriott-branded hotels on behalf of owners. The company also advises owners and developers on new projects, from market studies and feasibility through brand selection, concept, design, and branding. Its approach aligns people, process, and results for guests, team members, and partners. Hospitality America is a winner of USA Today's Top Workplaces award for 2024, 2025, and 2026. For more information on Hospitality America, its portfolio, and partnership opportunities, visit www.hospitalityamerica.com
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