Hospitality America Promotes Adam Bullard to Vice President of People and Culture

Leading the next chapter of our people strategy—where passion, excellence, adaptability, community, and humility fuel sustainable growth

Bullard brings manufacturing sector HR experience to lead people strategy across Hospitality America's growing hotel portfolio.

GREENVILLE, SC—Hospitality America is pleased to announce the promotion of Adam Bullard to Vice President of People and Culture. In this role, Adam will lead the company’s human resources vision and strategy across its growing portfolio of hotels, strengthening Hospitality America’s commitment to cultivating high-performing teams and a culture grounded in purpose, accountability, and genuine hospitality.

As Vice President of People and Culture, Adam champions recruitment, onboarding, engagement, and talent development initiatives that support the organization’s long-term growth. His leadership ensures Hospitality America continues to attract, develop, and retain exceptional talent while aligning people strategies with the company’s operational and commercial objectives.

Adam joined Hospitality America with a background in human resources consulting across the manufacturing sector, where he developed expertise in workforce planning, organizational development, and performance management. He brings a distinctive perspective to hospitality — combining operational discipline with a people-first leadership approach that reflects the company’s values and service culture.

Reinforcing Commitment to Culture

Adam’s promotion reflects both his impact and our belief that culture is a competitive advantage. His ability to build scalable people systems while preserving the heart of hospitality strengthens our organization at every level. As we continue to grow, Adam’s leadership will ensure our teams remain engaged, empowered, and aligned with our mission.

Ben Campbell, President & CEO of Hospitality America

Adam holds a master’s degree in organizational leadership and a bachelor’s degree in management. He is passionate about developing talent and advancing Hospitality America’s mission to create exceptional experiences for its team members, guests, and partners.

I am honored to step into the role of Vice President of People and Culture at Hospitality America. Our commitment to integrity, clarity, and genuine care for people is what sets this organization apart. I look forward to continuing to build a culture where our team members are empowered to grow, lead with purpose, and thrive.

This promotion reinforces Hospitality America’s commitment to investing in leadership and fostering a workplace where people thrive — both professionally and personally.

About Hospitality America

Hospitality America is a hotel management company based in Greenville, SC, with a portfolio of award-winning properties across the Southeastern United States. The company specializes in operating top-performing hotels that deliver exceptional guest experience and commercial success. Recognized in 2024 and 2025 by USA Today as a Top Place to Work. For more information, please visit www.hospitalityamerica.com

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Hospitality America is a full-service hotel management company, providing services for all aspects of hotel management and operation.  We believe people do business with people.  And when they do, a strong partnership forms, paving a path towards success.