New Ads Show That in a World of Misleading Names, Hotels.com Is Refreshingly Literal
Hotels.com Unveils New Brand Platform and Visual Identity, Including a Refreshed Logo
Hotels.com launches "It's All in the Name" campaign with refreshed visual identity including new H logo and brand colors across digital channels.
Photo by Hotels.com
DALLAS - Hotels.com is embracing the power of truth in advertising with the launch of its new brand platform, “It’s All in the Name,” proving that while plenty of things in life aren't what they sound like, its name isn’t one of them. The brand is also rolling out a refreshed visual identity including new colors, fonts, and modernized “H” logo. Together, these updates bring to life Hotels.com’s purpose to be simply the best way to hotel.
It’s All in the Name
Hotels.com’s new creative platform highlights a simple truth: in life and in travel, plenty of things aren’t what they sound like. In the new :30 spots, “Chicken Fingers” and “Headphones,” the brand introduces its new tagline, “It’s All in the Name,” by playfully pointing out that chicken fingers aren’t actually fingers and no one’s walking around with a phone for a head. But Hotels.com is exactly what it sounds like — offering clear value, transparency and rewards that are easy to use and understand.
The spots were developed by Mischief and directed by Andreas Nilsson. Produced by Biscuit and CGI, VFX provided by Untold Studios.
Putting the H Back in Hotels.com
Hotels.com is debuting a refreshed visual identity, anchored by a new logo. The redesigned mark, characterized by the iconic three-layer letter H, may look familiar to fans of the brand. The three layers represent the customers' journey through discovery, booking, and rewards. Set within the brand’s signature “Bellhop Red,” the new logo is designed to stand out across digital and real‑world touchpoints.
Hotels.com is built on a simple promise: make travel easier, every time. Our refreshed identity, complete with the return of the iconic H logo, puts that promise front and center. With ‘It’s All in the Name,’ we’re reminding travelers exactly what we deliver: rewards, simplicity, and flexibility they can trust.
Natalie Wills, SVP of Marketing & Creative at Expedia Group
The new logo will roll out across the app, website, and marketing channels beginning today. Along with the new logo, there is an expanded color palette, updated pictograms, typography, and the ever-charming Bellboy, which position the new visual identity to be simple yet playful.
Watch the new ads on YouTube and follow Hotels.com on Instagram and TikTok.
About Hotels.com
Hotels.com is the hotels expert with hundreds of thousands of hotels around the world. We’re all about giving travellers more of what they want — whether that’s instant savings, flexible options, or rewards they can actually use.
With Hotels.com Rewards, members save with discounts of 10% or more on hundreds of thousands of hotels worldwide and earn one reward night for every ten night stayed – no blackout dates, no gimmicks.
We also make booking a stay simple and flexible with Price Alerts and Free Cancellation on many hotels, so you can feel confident you’re getting great value even when plans change.
Whether it’s a business trip or a bucket-list getaway, Hotels.com helps you get the most out of every trip.
© 2026 Hotels.com, LP, an Expedia Group company. All rights reserved. Hotels.com and the Hotels.com logo are trademarks of Hotels.com, LP. CST# 2083949-50.
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