Pinnacle Advisory Group Marks Next Chapter with New Brand Identity
Pinnacle Advisory Group, founded in 1991 and based in Boston, relaunches its brand identity following a January 2026 leadership transition that placed Sebastian Colella at the helm.
Pinnacle Advisory Group today announced the launch of its new brand identity, reflecting the firm's continued evolution and future direction.
The rebrand follows Pinnacle's leadership transition announced last October and formally implemented in January 2026, when Sebastian Colella assumed leadership of the firm.
The new brand reinforces Pinnacle's position at the intersection of hotel ownership, investment, and operations — combining decades of real-world hospitality experience with the data, market intelligence, and analytical rigor shaping hotel real estate decisions today.
Founded in 1991 by Rachel Roginsky, ISHC, Pinnacle has become one of the country's leading independent hospitality advisory and asset management firms, serving clients throughout the United States and Caribbean. Based in Boston, Pinnacle maintains deep roots across New England, with longstanding industry relationships and decades of market involvement spanning both major urban centers and regional markets.
For more than 35 years, Pinnacle has grown alongside the hospitality industry, expanding our capabilities while remaining grounded in the independent, practical perspective that has always defined our work. This new brand reflects who we are today: experienced, forward-looking, and deeply committed to helping clients make informed hotel real estate decisions.
Sebastian Colella, Managing Principal
Effective hospitality advisory requires more than data alone. Pinnacle combines market-based analysis with firsthand operational, investment, and development experience to deliver objective guidance grounded in real-world judgment and an owner-focused perspective.
"Hospitality has always been a relationship business, and that remains true in advisory," Colella added. "While our brand has evolved, our core approach has not: senior-level engagement, objective analysis, and practical advice shaped by firsthand industry experience."
About Pinnacle Advisory Group
Pinnacle Advisory Group is a leading independent hospitality advisory and asset management firm providing strategic guidance, investment insight, and operational expertise to owners, developers, lenders, institutions, and investors across the hotel industry. Founded in 1991, the firm is recognized for its integrity, analytical depth, and practical industry perspective.
For more information, visit www.pinnacle-advisory.com
Media Contact
Sebastian Colella
Managing Principal [email protected]