Ritesh Agarwal’s PRISM Acquires Significant Stake in Liran Wizman’s Sircle Collection

Sircle Collection, the European lifestyle hospitality group and hotel management platform founded by entrepreneur Liran Wizman, is partnering with Sunday PropTech, a hospitality ownership, investment and asset management company, to accelerate its next phase of international growth. The partnership will support Sircle Collection in expanding its portfolio through new hotel management agreements, both in existing and new markets.

The partnership brings together two complementary forces with a shared ambition for the future of hospitality. Sircle Collection brings the brands, creativity and hospitality management expertise it has built over the past decade, while Sunday PropTech, backed by PRISM and its founder Ritesh Agarwal, brings technology, global distribution, infrastructure and reach. Together, they will build on Sircle’s existing portfolio while creating new opportunities to partner with hotel owners and investors and grow Sircle Collection’s management platform internationally.

“Over the years, we’ve built Sircle Collection around a simple belief: great hospitality should have character, shaped by design, culture, community and memorable experiences,” said Liran Wizman, Founder of Sircle Collection. “We’re incredibly proud of how far Sircle has come. From my first conversations with Ritesh, we quickly found a shared entrepreneurial mindset and a belief in building businesses with a strong sense of identity. While we come from different sides of the industry, we saw how naturally our strengths could complement each other. With Sunday PropTech, we have the opportunity to open new doors and grow our hotel management portfolio into new markets while staying true to what makes each of our brands distinctive.”

Founded in 2011, Sircle has grown to 16 hotels across 11 cities and eight countries, alongside a growing collection of restaurants, bars and common spaces. From the start, Sircle has viewed hotels as an integral part of city life, bringing together design, culture, food, community and experiences to create destinations with a distinct sense of place. The partnership with Sunday PropTech provides a platform to build on that foundation, expanding Sircle Collection as a hotel management platform through new management agreements with hotel owners and partners. This will enable Sircle to bring brands including Sir Hotels, Max Brown and The Cover private members’ club to more hotels, cities and markets, while preserving the individual identity and creative spirit that make each one distinctive.

“We’ve spent the last decade building brands that people want to be part of, not simply places they want to stay at,” added Wizman. “This partnership gives us the opportunity to take that spirit further and grow Sircle through new management partnerships, introducing our brands to new cities, markets and communities around the world.”

The announcement comes at a time of strong momentum for Sircle. In 2026, Sir Prague was named one of the World’s Most Beautiful Hotels by UNESCO Prix Versailles, one of just 16 hotels selected worldwide. Across the portfolio, Sircle continues to earn recognition from leading international titles and industry organisations, with its hotels and brands featured by Condé Nast Traveller, The Telegraph, GQ, Architectural Digest and others.