Reality Capture in the Hospitality Industry. What you need to know?
Metaverse and Web3 in Hospitality — Viewpoint by Simone Puorto
When considering the convergence of reality capture, the metaverse, and the hospitality industry, numerous applications come to mind. These include virtual tours, online booking, destination marketing, training and staff development, and renovation and design. However, one particularly intriguing application is the use of this technology to influence the choice of a destination. Let's delve into some factors:
- Exploration of a New Destination: By immersing themselves in digital representations of real places, people can gain a better understanding of a destination's landscapes, architecture, attractions, and overall ambiance.
- Influence of Reality Capture on Travel Destination Budget: Through reality capture, individuals can visualize available accommodations, their amenities, and the overall ambiance. This visualization helps align expectations with budget, enabling more informed decisions on accommodation expenses.
- Impact of Reality Capture on Kid-Friendliness of a Destination: Virtual tours or augmented reality applications can provide educational and interactive experiences that appeal to younger travelers. These experiences enhance excitement and anticipation, making a destination more appealing to families.
- Influence of Reality Capture on Deciding Travel Experiences, Activities, and Attractions: By virtually exploring a wide range of activities and attractions, individuals can discover new experiences they may not have considered otherwise. This includes uncovering unique, off-the-beaten-path attractions, hidden gems, and lesser-known activities that enrich travel experiences.
In summary, reality capture technology can play a significant role in destination choice by impacting budget considerations, evaluating the kid-friendliness of a place, and assisting in selecting travel experiences, activities, and attractions. Moreover, it is crucial to continuously explore and experiment with new ways to leverage reality capture technology in order to unlock its full potential in enhancing the hospitality industry.