Reality capture, which involves the creation of detailed 3D models of physical objects or environments, has become increasingly significant in various industries, including ours.

In particular, the hospitality industry has recognized the transformative potential of reality capture technologies like 3D scanning, photogrammetry, and virtual reality. These cutting-edge technologies, known as "reality capture data," can revolutionize guest experiences, enhance operational efficiency, and drive business success within the metaverse.

When combined with AI capabilities, moreover, reality capture becomes even more powerful, enabling hotels, resorts, and event venues to harness its potential in numerous ways. For instance, they can create immersive virtual tours that transport potential guests into a virtual representation of their facilities. This provides a captivating, interactive guest experience and a valuable marketing tool for attracting and enticing new customers.

Additionally, reality capture technology can streamline design and renovation processes within the hospitality industry. By capturing accurate 3D models of existing spaces, hotels can visualize and plan renovations with greater precision and efficiency. They can explore different design options virtually, saving time and resources that would have otherwise been spent on physical mock-ups and prototypes.

Optimizing space management is another area where reality capture and AI can make a significant impact. By scanning and modeling physical spaces, hotels can analyze and optimize the utilization of their facilities. This includes identifying areas of inefficiency, improving workflows, and maximizing the use of available space. With this knowledge, hotels can make informed decisions to enhance guest experiences and increase operational effectiveness.

Where do you see the most effective applications of reality capture data in our industry?

Roberto Garavaglia
Roberto Garavaglia
Innovative Payments and blockchain Strategic Advisor

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Francesco Brasca
Francesco Brasca
Senior Manager, Regional Procurement, ENA, Accor Hotels

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Paul Burrows
Paul Burrows
Principal software solutions manager at Hexagon Geosystem's Reality Capture Division
Simone Puorto
Simone Puorto
Founder | CEO | Futurist

Currently, the application of metaverse previsualization in the hospitality industry is in its early stages. Many hotels perceive metaverses as simply virtual tours on steroids, adhering to traditional approaches despite utilizing a new technology. Same old, same old.However, IMHO, the actual (current) potential lies in using reality capture to streamline design and renovation processes and optimize space management. By leveraging this technology, hotels can save time and resources, improve operational efficiency, and elevate guest experiences. This further supports my theory that, at least for now, the primary utilization of the metaverse is within "industrial" metaverses.

Luca Lupattelli
Luca Lupattelli
Digital Project Manager at Hexagon AB

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