Work Smarter, Not Harder

Customer acquisition is probably the most expensive marketing initiative that any company encounters. Sales staff are always spread thin and personal contact is never often enough, so why not utilize an email campaign to touch your potential customers in between personal visits?

Although there are many benefits to utilizing email marketing, maximizing your efforts is the key to increasing your ROI. So, are you sitting on the edge of your seat waiting to hear how you can make your email marketing efforts work more efficiently? Well, sit back and relax because the answer is AUTOMATION!

You can turn potential customers into paying customers quite easily with an automated messaging program. Here’s how it works:

1. Obtain warm leads through pay-per-click search engine marketing programs.
   
   
   • The search ads lead potential customers to the sign up form on your web site.
   • The information gathered there can be used for future email marketing.
   
   
   
2. Create email messages that can be sent for a variety of reasons… here are some examples:
   
   
   • ‘Thank You’ for signing up
   • Web Sales or Shipping Receipts
   • E-Newsletters
   • Promotions
   • New Product Introductions
   
   
   Your communications are based on the customer’s behavior—for example, if they click on a particular product page from your email communication, but they don’t follow through to the shopping cart for a purchase, an automated response can be sent to entice them further.
   
   
3. These are just a few ideas to set your email marketing program on auto-pilot to keep the communication stream going and increase your revenues.

Remember, keep your messages relevant, give your customers what information they WANT to receive, and automate your processes whenever possible to make your marketing efforts simple and effective.

Duane Crandall founded Tecknowledge Management, a leading Minneapolis-based web development firm since 1995. Crandall not only successfully survived the ‘dot-com crash,’ but rose above the rubble to develop web based systems that drive revenue utilizing the Internet. In 2004, Crandall expanded from a regional to a national business adding a new business unit, Knowledge Marketing. The core of this business specializes in automated marketing communications utilizing the Enterprise Communication Network (ECN), a web-based platform integrating online content, surveys, and permissions-based email marketing. Further expansion in 2005 included Knowledge Marketing Publishing Services (KMPS) that specializes in digital marketing services for the publishing industry. Today, Knowledge Marketing services hundreds of clients globally in markets that include: hospitality, trade show, publishing, college bookstores, multi channel retailers and many others.