How to Protect Your Hotel in an Era of Terrorism
Article From HSMAI's Marketing Review | Summer 07
By Marvin Cetron PHD
Published in HSMAI's Sales & Marketing Review | Summer 06 | Today, doing everything possible to protect the safety of your guests is an absolute necessity. And while you may think that your property is an unlikely terrorist target, attacks on hotels and restaurants around the world prove that no hospitality provider can become complacent. This article offers sound advice about security measures that hotels can take to reassure guests, and also looks at what’s behind terrorism’s increasing focus on the hospitality industry.