How to Protect Your Hotel in an Era of Terrorism
Article From HSMAI's Marketing Review | Summer 07
Published in HSMAI's Sales & Marketing Review | Summer 06 | Today, doing everything possible to protect the safety of your guests is an absolute necessity. And while you may think that your property is an unlikely terrorist target, attacks on hotels and restaurants around the world prove that no hospitality provider can become complacent. This article offers sound advice about security measures that hotels can take to reassure guests, and also...
Run a Google search on the words “hotel” and “bomb” and the Internet index site turns up some 11.8 million Web pages in which the two appear together. Searching for “restaurant” and “bomb” yielded nearly 6.6 million “hits.” In the first search, the number of hits had nearly doubled in less than a year; in the second, it had more than tripled. These are disturbing statistics, but not surprising. The hospitality industry has long been a favorite target of terrorists around the world, and the dangers it faces are growing with each passing year. Click below link to download full article...
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